1 / 13

The Past and Future through the Eyes of Aeria Games

The Past and Future through the Eyes of Aeria Games. Dr. Pascal Zuta , 12 February 2013, Casual Connect Europe, Hamburg. Agenda. Introducing Aeria Games The Past & Future of Games. Our global team is now 600+ strong across 5 offices after the merger with Gamepot.

yeriel
Download Presentation

The Past and Future through the Eyes of Aeria Games

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Past and Future through the Eyes of Aeria Games Dr. Pascal Zuta, 12 February 2013, Casual Connect Europe, Hamburg

  2. Agenda • Introducing Aeria Games • The Past & Future of Games Aeria Games & Entertainment, Inc. Proprietary and Confidential

  3. Our global team is now 600+ strong across 5 offices after the merger with Gamepot Aeria Games Global Footprint • Berlin, Germany • Established in 2008 • European operations • 110 employees • Santa Clara, U.S.A. • Established in 2006 • Aeria Global Headquarter, U.S. and Mobile operations • 180 employees • Seoul, Korea • Established in 2012 • Mobile development • 35 employees • Tokyo, Japan • Established in 2001 • Gamepot Headquarter, Japanese operations • 240 employees • Sao Paulo, Brazil • Established in 2010 • Latin American operations • 35 employees Localized games offered by Aeria Games Aeria Games & Entertainment, Inc. Proprietary and Confidential

  4. Aeria’s gaming community of 60M+ continues to grow at a rapid pace across 30+ countries Aeria Games Community Size 60M+ 40M+ InternationalPlayer Base 20M+ Aeria Games & Entertainment, Inc. Proprietary and Confidential

  5. Aeria Ignite and Aeria Mobile were our most important initiatives in 2012 Aeria “Ignite” Distribution Platform Aeria Mobile • Community features on Desktop • Single access point to all of Aeria’s exclusive games • Distribution of non-exclusive titles via SDK • Built up mobile publishing operations in U.S. and Europe • Global team of 120+ working on mobile publishing & development • In France’s Top 20 Grossing since launch Aeria Games & Entertainment, Inc. Proprietary and Confidential

  6. Agenda • Introducing Aeria Games • The Past & Future of Games Aeria Games & Entertainment, Inc. Proprietary and Confidential

  7. Devices • Desktop PC • Windows • Mouse & Keyboard • Tablets, Mobile Phones • iOS, Android, Win8 • Touch & Gyro Aeria Games & Entertainment, Inc. Proprietary and Confidential

  8. Products • “Plain Vanilla” Clones • Focus on Features • Made in Asia for Asia • Unique Positioning • Focus on IP • Global Target Audience Aeria Games & Entertainment, Inc. Proprietary and Confidential

  9. User Acquisition • Cheap User Acquisition • “Free” and “German” Enough to Drive Traffic • Rising Acquisition Cost • Strong Analytics to Drive Marketing ROI Aeria Games & Entertainment, Inc. Proprietary and Confidential

  10. Market Structure • “Gold Rush” • No Skills Needed • Lots of People Get Lucky • “Gold Rush” Over • Market Consolidation • Weak Players Disappear Aeria Games & Entertainment, Inc. Proprietary and Confidential

  11. The Hype Cycle: PC Games Hype Peak of Inflated Expectations 2011 Plateau of Productivity 2010 2013 ? 2012 Slope of Enlightenment 2009 Trough ofDisillusionment Time Aeria Games & Entertainment, Inc. Proprietary and Confidential

  12. The Hype Cycle: History Repeating Hype Social Games PC Games Mobile Games Time Aeria Games & Entertainment, Inc. Proprietary and Confidential

  13. Capabilities Needed to Win • Long Cycle Times • Big “Splash” Launches • Fast Execution • Pivot & Adapt • Analytics, Analytics, … Aeria Games & Entertainment, Inc. Proprietary and Confidential

More Related