Communicating Science – a Precondition for Democracy

1. Communicating Science – a Precondition for Democracy The university course „Science Communication“ in Vienna - education for science journalists and for those responsible for science PR Technologies, Publics and Power, Akaroa, New Zealand, 1–5 February 2004 getzinger@ifz.tugraz.at

2. Competences • Social competence and competence for reflection • Training journalistic and other practical competencies • Evaluation competence getzinger@ifz.tugraz.at

3. Modules 1. A relation full of tension: media – science – the public • Production of texts in science and science journalism • Public understanding of science in discussion • Ethics in media and science • Technology assessment, technology policy getzinger@ifz.tugraz.at

4. Modules 2. This is the way science works: practice – policies - organisations • Selected disciplines at the place of research • Development of universities in international comparison • Science policy in practice getzinger@ifz.tugraz.at

5. Modules 3. To make a picture of science: how to “transport” in what forms • Forms of presentation: narrative and statistics • How to use pictures • Museum, exhibition and knowledge getzinger@ifz.tugraz.at

6. Modules 4. Science department: investigate – write -edit • Basics and preconditions of media work • Writing workshop and journalists´ conference getzinger@ifz.tugraz.at

7. Modules 5. More than print: Fields of practice in science communications • Science in the web and in broadcasting • Organising symposia and moderation getzinger@ifz.tugraz.at

8. Modules 6. Looking at the target audience, using the appropriate means: Public relations and fundraising • Professional media work for scientific institutions and companies • Fundraising in science (communication) getzinger@ifz.tugraz.at

9. www.SciMedia.atgetzinger@ifz.tugraz.at Thank you! getzinger@ifz.tugraz.at