National InStore Media

National InStore Media Non-Traditional Media Capabilities Distributed by: Mark A. Miller Direct (561) 641-3501Cell (561) 707-0138Fax (561) 641-3570 mark@oohmediausa.com www.oohmediausa.com

CREATIVE CONCEPTS Static Cling Advertising: Static cling ads are thin, plastic sheets embedded with an electrical charge that can be placed on multiple surfaces such as windows, walls, poles, vehicles and placed in specific areas by designated locations or venues in a market to reach a targeted and general audience. Street Graphics: Chalk Talk Art Installations and Street Vinyls are an excellent way to create unique media opportunities where no other media is available; also a very eye-catching element to include in a launch or introduction – priced right to be the perfect “add-on” element, and provides strong enough impressions to stand alone. Also, hand-picked locations can create “target within a target” media placement. Giant 10' x 10' (or larger) Chalk Art:Large scale unique hand-drawn chalk art is created by commissioned artists; artwork can even appear “3-D” with a depth of field perception. These large works are placed in leased or permissioned areas of a market, most often during a big "festival" or other city special event to get the most exposure for this large-scale chalk art installation. Street Teams:Reps dressed in wearables branded with the client logo or costumed as famous “artists” can distribute printed collateral and/or premiums and deliver a scripted message to consumers about the brand. Bronze Man Live Statues:Special Street Performance artists costumed in wearables that are “metallic”, these performance artists look like “statues” and will strike poses while gaining the absolute attention of passersby. Wild Posting: We post “flyers” around a market to create a grass-roots media blitz. Standees/Special Installations with Electronic Media Website:we will create lifesize “cardboard cutouts” of famous artists or characters, sweeping vistas, etc. and place them in high visibility areas. People can take their picture with the cutout, becoming a part of the art themselves! After the photo is taken, we can send it to the patron digitally, or we can create a website where patrons can go “Pick Up” their photos and be directed to information about the Brand. Standees can also be equipped with motion-activated audio boxes that will play music clips or short spoken word messages when people walk by. Backlit Scooter Billboards:4-Sheet Sized ads on backlit frames, towed behind scooters – what a visually exciting promotion! Glass Trucks: Scrolling information about the exhibits and set design inside, Glass Truck can also be used to execute the photo-taking and information – gathering for the Standees/Photography program.

CREATIVE CONCEPTS Segway Ads: Segways with Shield Advertising and Segways with Mobile Video Screens (MVU's) carry Street Team Reps who distribute samples from their Segways. Segways outfitted with TV Screens roll creative through a market during special events or busy foot-traffic areas to create a visually stunning medium for your message. Laser Grafitti Street Theatre:Unique Projection Advertising – totally new concept for the U.S. Door Hangers: We will produce the Door Hangers, create the Placement Schedule, Place the Units within a specific flight/timing, Provide Proof-of-Performance Photos and full Reporting Walking Billboards: Reps will wear “Walking Billboard” Signage to become a live sign for your clients’ message. Giant Ad Balloons: Giant Ad Balloons are approximately 6 feet in diameter and are available in a variety of colors. Printing on 2 sides of the Balloon is included (4-color). Costumed Characters: We can produce costumes and bring your clients’ message to life with a character to deliver quality brand images. Hot Beverage Sampling/Distribution: Reps wear “Jet Packs” that deliver delicious, hot or cold beverages and distribute them in logo’d cups. Wallscapes: Available in many markets, we will scout, produce, lease, produce and de-install your wallscape signage – vinyls or painted! Car Cards: Used by Black Car Limo Services to page their passengers, a great way to reach a targeted, traveling audience and executives.

CREATIVE CONCEPTS Point of Purchase Displays (POP’S): Free-Standing Easel backed displays with brochure pocket distribution gets your message in all the places that your target audiences go – and gives you the opportunity to produce a nice print collateral piece to more fully explain your brand or offer coupons/FSI’s. Valet Tickets: When valet companies park a patrons’ car, your client’s brand message and/or logo goes with them, right into your target’s hand. Hot Air Balloons: Giant, beautiful hot air balloons are the perfect choice for selective campaigns. Sailboat Advertising:Vendor has an excellent inventory of Sails available in a variety of popular marina communities. In-Bar: Vendor can produce and coordinate an In-Bar marketing effort that will target specific bars and clubs with various collateral. Street Furniture: Fiberglass art pieces we call “Street Furniture” are custom-made for your creative campaign and installed or placed in a market at specific venues and targeted areas. Aerial Advertising:Highly visible aerial advertising reaches your target audience as they are relaxing on the shore. Special Installations: Special Glass Box Installations, Giant Models or Signage, you come up with the idea, we’ll create and install it! Guerilla Sampling: For Food Sampling, we recommend wrapped “bread trucks” or “lunchwagons” to be able to present your clients’ new edible items directly to the public. Ice Sculpture: Eye-catching Ice Sculpture created in your client’s logo or branding – lovely to look at, a real attention-grabber for special events, company meetings, conventions and upscale events. Cyber-Cafe: Pop-Up Store Café’s that are internet-ready – perfect for technical electronic products or website contests, etc. Branded Water Bottles: We produce and distribute branded water bottles – we can even deliver them chilled!

STATIC CLINGS • “Static-Clings” are thin plastic sheets with an embedded electrical charge. • We can install the temporary cling signage on bus stops, stores, bars and clubs, windows, doors, walls, brick, metal, glass, wood… They can be placed in multiple groups or singularly and cause no harm to the surface on which they are posted. • The electrical charge is what holds it in place so they cling on either side to most clean, dry surfaces with no messy adhesives. • Since they have almost unlimited placement options, static clings provide an excellent blitz campaign for any type of advertiser. • High Impact: Put your message where it will be most effective. • Repositionable: It will stick on any near-smooth surface. • Economical: Cost-Effective compared to other print media

SIDEWALK ADVERTISING – CHALK TALK ART • We can place your brand message on the sidewalks in high pedestrian traffic areas utilizing Chalk Talk Art Installations. These stenciled chalks can be used in conjunction with Street Teams or as stand-alone branding. The Sidewalk Chalk Art units provide an excellent way to reach consumers. • Our artists accurately draw your image on sidewalks in high traffic areas. • Colorful Chalk Art Installations are hand-placed in specific areas of the market at specific intersections and busy foot trafficked areas; • Chalk Arts cause no harm to the surface on which they are posted. • Average Size: 4’ x 4’ • High Impact: Put your message where it will be most effective. • Economical: Very cost-effective; can be used multiple days.

STREET GRAPHICS – SIDEWALK VINYLS • Colorful vinyls are hand-placed in specific areas of the market. • Vinyls would be installed at specific intersections and busy foot trafficked areas; they can be placed in multiple groups or singularly and cause no harm to the surface on which they are posted. • Since they have almost unlimited placement options, Vinyls provide an excellent blitz campaign for any type of advertiser. • Average Size: 2’ x 2’ / Special Oversize or Die-Cuts available for an additional charge.

SIDEWALK ADVERTISING – LARGE SCALE “3-D” ART • We will commission special sidewalk artists to create a unique Large Scale Chalk Art piece. These can be created to have a 3-Dimensional appearance. Typical placement is at Street Festivals, Music/Art Festivals and other special events where a large audience will maximize the exposure. • Our artists accurately draw your image on sidewalks in an area we have permission to place or a leased, high traffic area. • Images can be created with a “3-D” effect. • Average Size: 10’ x 10’

STREET GRAPHICS – STREET VINYL MATS • Colorful oversized vinyl Mats are hand-placed in specific areas of the market and supervised for the entire shift. • Vendor will install the Vinyls at specific intersections and busy foot trafficked areas and moved from location to location – they will be placed for an 8-hour day shift and can be moved; • Since they have supervision, there is no opportunity for them to be removed by a store or security – the team will simply remove the vinyl and go to another location if there is any complaint; • Average Size: 8’ x 8’ Can Include 3-D Artwork AND/OR very colorful graphics

STREET TEAMS Brand Ambassadors Field Marketing Teams can be utilized to provide Consumer Sampling and Flyer Distribution during the promotional campaign; they can be costumed to engage consumers and field team reps can distribute coupons or other “call-to-action” print or promotional collateral. Brand Ambassadors should wear branded clothing and have meaningful printed collateral and/or client premiums to distribute while delivering a scripted message for the client promotion.

STREET TEAMS – COSTUMED CHARACTERS We can produce costumes and bring your clients’ message to life with a character to deliver quality brand images. Typically, costumed characters are accompanied by Street Team efforts. Each costumed character is accompanied by at least 1 Handler. Pricing for Costumes is based on the complexity of the character, the amount of time we have to produce the costume and the number of units we are producing. We request at least 8 weeks to produce a costumed character, but can accommodate your program on a Rush Basis if needed (Rush Charges would apply).

LIVE STATUES Bronze Man We can provide specially trained street performance artists that act like “live statues”. These mime-like actors stand perfectly posed until they attract attention from small gathering crowds of passersby. When the moment is right, they move, to the delight of most of their audience. Locations for the Bronze Men will be determined based on number of days and dates selected in the program. Each Bronze Man will be accompanied by a Street Team Rep, who will interact with the audience, distributing printed collateral for the client’s campaign, and provide basic information about the brand.

WILD POSTING - FLYERING • We will produce and place signage that is posted on poles, walls, windows and high visibility message boards in each market. • 8 ½” x 11” flyers are produced and posted around a market. • Creates a “grassroots” effect – very one-on-one experience – audience “finds the message” in a very personal way, since these flyers look locally produced and most people notice them as a “call to action”. • Unlimited placement options, flyers can be placed in windows, on coffee-shop bulletin boards, posts and poles; small enough to be placed almost anywhere, flyering is a great way to achieve blitz coverage. • MINIMUM PER MARKET: 500 Units

STANDEES The Standee Program consists of life-sized and larger than life “Standees” (posters applied to or wholly created out of cardboard) placed around a market to achieve big consumer awareness and impact for the brand. We can also place “motion detector voice boxes” on a Standee, so that when people walk by, they trigger the device to deliver a recorded message – it can be a voice, music or any recordable sound. Combining them with Street Teams to deliver quality messages and premiums or print collateral fully drives the message to the consumer. Attention-getting, surprising and “large as life”, our Standee Program includes the placement of the Standees within any market.

SCOOTER BILLBOARDS Scooter-Boards We can provide Scooter Billboards in any area of a market to drive a designated route – these backlit ads can be parked at venues right near the sidewalk, and the Drivers act as “Brand Ambassadors” engaging the audience with a quality, scripted client message, or distributing Premiums and/or Print Collateral. Locations can be selected by the client based on a list of potential spots (including special events) provided by Vendor prior to the start of the promotion.

SEGWAY ADVERTISING Segway Advertising – Shields & MVU’s We bring you the hottest alternative advertising solution on the streets today: The Segway. Nothing brands your message like these motorized street vehicles. People see them and their first reaction is “that is so cool! What is that?” Our Segway teams can also product-sample and distribute collateral and premiums. Your high impact campaign just shattered the competition. • Segways with Shields: We wrap a Shield installed on the Segway with your creative ad – creating a moving billboard message with live, scripted Street Team Brand Ambassadors to talk up your product, service or store. • Segways with Mobile Video (MVU): We take the hottest alternative advertising solution on the streets today and kicks it up a notch, with the Segway MVU. These motorized street vehicles, complete with a 30 inch plasma TV roll with audio too. Create HIGH IMPACT when your rolling video becomes a mobile Video Ad. Excellent Daytime Exposure – Amazing Night-time Impact! Complete with Sound!

PROJECTION ADVERTISING – GRAFFITI STREET THEATRE • Grafitti Street theater is always different – every message is unique as it is actually “Written” and “stays up” until we change the picture… patrons can write their own messages, or we can run a program to show pre-written messages and control the content of what’s being projected. • This cool projection system allows someone to use a laser-pointer to sketch out a message on the side of the building -- the system captures the path of the laser-pointer and broadens the strokes and even applies styles like paint-drippings to what's written. To see an example of “Laser Graffiti Advertising” check out this link: http://www.youtube.com/watch?v=cY6vfJAxtH8

DOOR HANGERS We will create a Placement Schedule based on desired posting area – within the 5-mile radius of a selected venue, or demographically based on Census Information available by Zip Codes. We will produce the Door Hangers, create the Placement Schedule, Place the Units within a specific flight/timing, Provide Proof-of-Performance Photos and full Reporting. MINIMUM PER MARKET: #2,500 Units

WALKING BILLBOARDS / GIANT AD BALLOONS Giant Ad Balloons • Giant Ad Balloons are approximately 6 feet in diameter and are available in a variety of colors. Printing on 2 sides of the Balloon is included (4-color). • Each Giant Ad Balloon requires 2 “Handlers” to carry and move the balloon around an area within a market. The Daily Rate includes the reps, a truck and helium, along with the Balloon, Tether and Tie-Downs. Your Giant Ad Balloon is never left unattended. Walking Billboards Reps will wear “Walking Billboard” Signage to become a live sign for your clients’ message! Will route them in designated areas within a market.

COFFEE SAMPLING – JET PACKS Mobile Coffee Dispensing Teams • Mobile coffee dispensers are a great way for a client’s brand to be seen and loved. Mobile ambassadors will travel through congested areas in order to pass out coffee to much appreciated people on the move. The packs keep the coffee hot, so our ambassadors stay on the streets filling and refilling cups for those on the go.

WALLSCAPES • Large scale advertising placed on highly visible walls; • Wall Sizes, actual avails and pricing TBD.

CAR CARDS Limo Car Card Advertising • Drivers use Car Cards to page their passengers at Airport Locations when picking up executives and other scheduled fares; • Limo Cards are available at certain airport locations and we will produce the cards for the client and make sure they are used by the car services; • Availability is not guaranteed at all Airport locations, but on as “As Available” basis. • MARKET MINIMUM: 1,000 Units Per Market.

POINT OF PURCHASE DISPLAYS P.O.P. DISPLAYS Signage is hand-placed in various venues within a targeted zone (zip code, etc). Typical P.O.P. Displays are the “Take One” type of free-standing, easel-backed signage; placement can be directed to emphasize “Female/Male” skewed locations (Gas Stations, Pharmacies, Beauty Salons, Clothing & Toy Stores) and other general market locations to reach out to consumers and maintain exposure to the General Market.

VALET TICKETS Valet Tickets • We will negotiate with Valet / Car Parking Services in any market to place the client’s brand message or logo on the Valet Tickets for all venues that the valet company services. • Minimum # Valet Tickets Per Market: #2,500

HOT AIR BALLOON ADVERTISING • We will procure one or a fleet of “Hot Air Balloons” and manage the production of the creative for the design; • We will identify Beaches and Special Events where the media will best be utilized and seen to make the strongest, highest impression impact.

SAILBOAT ADVERTISING • Large scale advertising placed on sailboats and catamarans; • Highly visible sailboat advertising reaches your target audience as they are relaxing on the shore. With hundreds of thousands of people hitting the beach each week, the brand is sure to get noticed. And as the only advertisement within miles, few forms of media have access to such a receptive audience. • Production Timing: 3 Weeks Out (15 Business Days) We have an excellent inventory of Sails available in a variety of popular marina communities, including: New York, Chicago, Los Angeles/San Diego, Miami, Virginia, Boston and other markets as negotiated;

SAILBOAT ADVERTISING BUDGET Boat: Catamaran Available Area:Sail and visible Boat Surface for Vinyl Graphics Included: Sail and Simple Boat Graphics, Production and Lease of Space Pricing: Production of Sail Graphics and Simple Vinyl for Boat Surface: $25,000.00 Lease Space/Timing/Flight: Priced on a “Per Day” Basis: $ 2,800.00 Program Budget Example: Production + 14 Days Showing: $64,200.00 All Rates are Net.

IN-BAR In-Bar Product Program • We can produce and coordinate an In-Bar marketing effort that will target specific bars and clubs, attracting targeted-aged patrons (30-40). When patrons enter the establishment they will be surrounded by client branding including: • Shot-Glasses • Coasters • Napkins • Matchbooks Placement Costs • Bar Supplies Programs: $1,500 Net – Per Bar/Location/Venue • The program includes the delivery of 50 shot glasses, 2000 coasters, 1000 matchbooks, 5000 Napkins, to each selected bar or venue. • Note: There is a minimum of 25 bars per market for this program. • The Placement Cost includes production.

ART INSTALLATIONS – “STREET FURNITURE” • Large statues painted white will be created in a shape desired by the client – they are made out of fiberglass. • These art installations will be negotiated for placement within selected venues within the market. • Venue owners and management will assign an artist of their choice to “best represent” what their venue means to Chicago, and create a unique art-piece by decorating the Statue. • These Street Art Installations will be displayed at each venue, outside the entrances to the venues during business hours. They should be mobile to be moved inside the venue during non-business hours. • By not being a “permanent” installation, we will avoid “City Permit” requirements. • Artistically “finished” units can be auctioned off or awarded to patrons from each venue in a raffle; proceeds could be donated to a designated charity. Sample of a “Blank” Statue and a “Finished” Statue.

AERIAL ADVERTISING • Highly visible aerial advertising reaches your target audience as they are relaxing on the shore. With hundreds of thousands of people hitting the beach each week, the brand is sure to get noticed. And as the only advertisement within miles, few forms of media have access to such a receptive audience. • Aerial Advertising enables you to reach your target audience with remarkable accuracy and effectiveness.

SPECIAL INSTALLATION • We will lease locations to install a Glass Box with various scenes set inside. This will create general curiosity about the installation, and at each special install, signage and distribution boxes will be included so passersby will be able to take a coupon or other information about the brand. • Street Teams may be scheduled with these Special Installations to distribute information, collateral and/or premiums during daily scheduled shifts. • We can also install giant installations/statues in each market – below we created a giant coffee cup for Dunkin’ Donuts and hung it over an interstate by crane for commuter/rush hour exposure – and we also installed giant 10 foot statues for Stride Gum around the Boston market (in-malls and outdoors).

GUERILLA SAMPLING: • We could utilize a “LunchWagon” Wrapped Vehicle and sample from the vehicle at commuter areas, on the Street, etc.; • We will provide the “LunchWagon” with complete vinyl wrap, toasters and signage – and the “LunchWagon” will be staffed with a Driver and 3 Reps to bring consumers to the vehicle, distribute samples and other information (Coupons, Premiums, etc); • This is a “Guerilla” initiative and does not require leased location permission or fees – for sampling from areas “with permission” additional fees will be required; • Schedule for each market will be determined – Lunchwagon will visit construction sites, commuter areas, special events, shopping and executive districts, etc. based on number of samples to distribute and audience targets;

SPECIAL INSTALLATION – ICE SCULPURE • We will create “ice sculptures” as a “Special Media Installation”; • We will negotiate for space to place the ice sculptures in Malls selected in each market to match the target market; • We can create Custom Ice Sculptures that will be created on-site and will be visible from creation to final meltdown (typical examples last several hours to all-day); • Street Teams may be scheduled with these Special Installations to distribute information, collateral and/or premiums during daily scheduled shifts. • We can “light” the sculptures with LED Lighting for a slight additional charge.

CYBER-CAFE • A Mobile Cyber Café advertising promotion with the primary emphasis to (1) Develop Brand Awareness with a branded canopy or cool tent with Brand Ambassadors passing out premiums and passing on information about the Brand (2) Stimulate Consumer Trial and Name Recognition (3) Allow consumers to interact with the brand (4) Generate Brand Interest and (5) Stimulate Sales. • A large logo’d tent will be utilized with each Cyber café. This will act as a billboard and promotion at the same time, as well as a space from which Brand Ambassadors can deliver product information and premiums. Each Cyber café can be outfitted with computers or other electronic collateral and Brand Ambassadors that will be able to discuss all aspects of the brand’s campaign, as well assist the consumers with technical support. All staff will wear branded “uniforms” (T-shirts, Jackets, Hats, etc. to be determined and provided by client). • We will manage the scheduling of event days, preliminary scouting of locations, training and staffing of field staff, movement of all Cyber café components and all program elements in-market and program management. We will also provide a full completion report and video coverage of events. • Field Staff will be fully trained in product/brand features. Wearables will be determined by client and should be appropriate for the market (jackets/fleeces/hats for colder weather cities, etc). • Advertising elements suggested to support a Cyber Café are Sidewalk Minder vinyl ads or Chalk-Talk Chalk Art, to be installed in conjunction with major events and general market exposure in high traffic areas directly around the Cyber café area. Wild Posting Posters is also another method that works very well in driving traffic to the event.

PREMIUM DISTRIBUTION – BRANDED WATER BOTTLES • Our trained brand ambassadors, representatives and managers are practiced premium and promotional item distributors. They have distributed and overseen distribution of everything from snap bracelets, water bottles, trade show goodie bags and Frisbee flyers to hot coffee with the morning newspaper for train commuters. They are approachable and deliver branded items strategically for the greatest number of quality impressions and even coverage in target areas. • Iced water (cold bottles) costs slightly more than non-cooled Bottles – approx. $1.35 for warm bottle distribution and $1.95 for cold bottle distribution – per unit, includes production.

PROGRAM MANAGEMENT: As part of the complete package, all Media Executions include: • Professional staff will manage your promotion to maximize your client’s presence and coordinate all aspects of the program. • Researching events and placement areas within the market; • Planning media placement and Scheduling media execution; • In-Market Management “On-Site” for all media executions; • Updates during the program – Weekly Reporting; • 100% photo proof of all contracted media; • Video coverage if requested. • Full completion report upon completion of the program in addition to the Weekly Reporting.

CONTACT US If you like any of these concepts, or would like to discuss execution and capabilities of any other idea or concept, please give us a call so we can produce and execute a well-managed media campaign for you and your client brand. We appreciate this opportunity to send you promotional concepts, and would be happy to provide you with more information about pricing and market recommendations. If you are interested in something you did not see here, let me know – we can accommodate many unique media and marketing requests. Thank you for your consideration, National InStore Media Distributed by: Mark A. Miller Direct (561) 641-3501 Cell (561) 707-0138 Fax (561) 641-3570 mark@oohmediausa.com www.oohmediausa.com

BUDGETS STATIC CLING SNIPE POSTERS • 2,000 Units, Size 8” x 5” $ 5,450 – Production & Installation Included (Market Minimum) • 20,000 Units, Size 8” x 5” $33,800 – Production & Installation Included • Includes 4-color printing - Die cut units are available at an additional cost SIDEWALK CHALK-ART CHALK TALKS $ 5,500 – Production & Installation Included • 25 Units Per Market Minimum – Size: 3’ X 3’ • Includes: Stencils, Chalk, Placement, Emergency Removal – standard POP, 100% Photoproof SIDEWALK VINYLS$ 5,500 – Production & Installation Included • 25 Vinyl Units Per Market Minimum (size: 2’ x 2’) • Includes production, installation, emergency removal and end of program removal – standard POP, 100% Photoproof SIDEWALK OVERSIZE CHALK ART $ 10,000 and Up – Production & Installation Included – Lease Not Included (TBD) • Per Unit – Size: 10 x 10’ • Includes: Stencils, Chalk, Placement, Artist – 3-D and creative drive rate – standard POP, 100% Photoproof OVERSIZE VINYL MATS$ 1,200 – Production & Installation Included • Per Unit – Size: 8’ x 8’ • Includes production, installation, emergency removal and end of program removal – standard POP, 100% Photoproof STREET TEAMS$ 1,485 Per Event Day • 4 Street Team Reps Per Event Day, 8-Hour Shift • Schedule for each market will be created when Timing is determined • Wearables to be provided by client (T-Shirts/Hats/etc) SPECIAL COSTUMED CHARACTERS$ Add $385 Per Street Team Shift, Plus Cost of Costume • 8 Hours Per Shift • Costume Price depends on Creative, Production Time (est. $2,500 and up) SPECIAL CHARACTER – BRONZE MAN$ 875 Per Day – Bronze Man (includes 1 Handler) • 6 Hours Per Shift All Rates are NET – Discounts would apply for multiple media elements, days and markets.

BUDGETS WILD POSTERS $ 1,850 – Production & Installation Included • 500 Units Per Market Minimum – Size: 8 ½” x 11” • Includes 4-color printing - Die cut units are available at an additional cost STANDEES$ 3,625 Per Market • Per unit Price: $145 Per unit, 25 Units Minimum • Audio Boxes, Photography, Website Not Included SCOOTER BILLBOARDS – 1 Unit for 3 Days$ 6,000 Per 3 Days Per Unit (+ $650 Production) • Production of Signage Included, Creative From Client • 8 Hours Drive Time Per Day, 3 Drive Days Per Week SEGWAY ADVERTISING • 3 Segways with Shields $ 3,000 Per Event Day ($1,475 Production Additional) • 3 Segways with Flat Panel TV Screens (MVU’S) $ 5,175 Per Event Day (Client provides Creative DVD) • 3 Segways with Shields & Projection Advertising (MPU’S) $ 5,175 Per Event Day (Plus $1,475 Production & Client provides Creative DVD) All Rates are NET – Discounts would apply for multiple media elements, days and markets.

BUDGETS STREET THEATRE PROJECTION ADVERTISING $ 3,850 Per Night • Dusk to 1am – up to 2 locations per Event Night GRAFFITI STREET THEATRE PROJECTION ADVERTISING $ 5,775 Per Night • Dusk to 1am – up to 2 locations per Event Night DOOR HANGERS$ 6,000 Per Market • 10,000 Units Placed in Demographically targeted areas in each market • Includes Placement – Production Not Included WALKING BILLBOARDS$ 2,125 Per Event Day • 4 Street Team Reps Per Event Day, 8-Hour Shift • Schedule for each market will be created when Timing is determined • Wearables to be provided by client (T-Shirts/Hats/etc) GIANT AD BALLOON$ 825 Per Event Day (Add $1,825 Production) • 2 Street Team Reps Per Event Day, 8-Hour Shift • Schedule for each market will be created when Timing is determined • Wearables to be provided by client (T-Shirts/Hats/etc) MOBILE COFFEE DISPENSING TEAMS$ 2,375 Per Event Day • 4 Street Team Reps Per Event Day • 2 “Coffee Packs” and 2 Pouring Reps • Approx. 400 cups per Coffee Pack - 800 Cups Sampled per Event Day • Logo’d Cups/Napkin Production Cost TBD (Not Included) • Wearables to be provided by client (T-Shirts/Hats/etc) All Rates are NET – Discounts would apply for multiple media elements, multiple days and markets.

BUDGETS WALLSCAPES$ TBD • Market, Size, Availability determine rates – call for availabilities. CAR CARDS$ 1,200 Per Car Service Company • Includes Production & Distribution of #1,000 Car Cards • Minimum of #1,000 Car Cards Per Limo Service or Market POINT OF PURCHASE DISPLAYS$ 3,950 Per Market • Signage provided by Client – Easel-Back & Brochures • Cost is Based on 500 Units Placed Per Market during 1-Month Flight • Cost for Production Included = $20 Per Unit, $10,000 Per 500 Units Placed VALET TICKET SPONSORSHIP $8,250 Per 2,500 Tickets HOT AIR BALLOON ADVERTISING $ 3,850 Per Event Day – Add Production $ TBD • Per Event Day – Can “Light Up” Balloon for evening events (Tethered) • Production Additional – Pricing varies greatly by # of Events and # of Units SAILBOAT ADVERTISING$ 2,800 Per Event Day (Plus $25,000 Production Cost) • Targeting Beaches and Marinas IN-BAR PROGRAM $36,000 • The program includes the delivery of 50 shot glasses, 2,000 coasters, 1,000 matchbooks, 5,000 Napkins, to each selected bar or venue. • Minimum 25 Venues Per Market “STREET FURNITURE” INSTALLATIONS $6,050 Per Unit Produced & Leased (est. @ $2,500 per Lease) • Production Est. @ $3,550 Per Unit • Lease/In-Venue Placement – Est. @ $2,500 Per Unit (@ 2-4 weeks) • We will individually negotiate for space in market venues. • Minimum # Units: 10 Per Market AERIAL ADVERTISING$ 1,775 Per Event Day • Targeting Beaches and Marinas All Rates are NET – Discounts would apply for multiple media elements, days and markets.

BUDGETS SPECIAL INSTALLATIONS- GLASS BOXES$ 40,000 Per Installation (Planning Rate Only) – Per Week • Estimate would include 1 Week “Lease” in Market • Installation includes Production and Simple Signage for Client • Creative drives the production cost, we will manage 100% of this program including leasing, production, installation and shipping market to market. LUNCHWAGON EVENTS – NON-PERMISSIONED$ 5,500 Per Day • Includes 2 Weeks Use – LunchWagon, Vinyl Wrap and Staffing • Minimum Usage: 2 Weeks (12 Event Days) • Price increases would be caused by: Vehicle Selection, Hardware, Leasing Costs for Negotiated Locations, Required Elements (Price Provided is an average Estimated Cost) SPECIAL INSTALLATIONS – “Ice Sculpture”$ 2,500 + Each • Estimate for 1 Ice Sculpture created on-site CYBER-CAFÉ$ 8,800 Per Event • 3 Street Team Reps Per Event Shift • 10’ x 10’ Tent, Cyber-Set-Up (4 Computers) • Premiums/Print Collateral/Logo’d Items are not included in this quote. • Wearables to be provided by client (T-Shirts/Hats/etc) PREMIUMS – WATER BOTTLES • 1,000 Units with Logo’d Wrapper, Not Chilled $1,350Per 1,000 Units • 1,000 Units with Logo’d Wrapper, Chilled $1,950 Per 1,000 Units Chilled All Rates are NET – Discounts may apply for multiple media elements, multiple days and markets.

National InStore Media