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MAY COMPETITIVE BRAND SNAP SHOT

MAY COMPETITIVE BRAND SNAP SHOT. TracyLocke – Katie Frye 5/31/11. TOSHIBA. TOSHIBA SATELLITE LAPTOP. OfficeMax 5/30 Circular Cover Page. Featured the Toshiba Satellite laptop on the cover of OfficeMax’s Memorial Day Savings Circular, with a $150 savings message. MOTOROLA. MOTOROLA XOOM.

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MAY COMPETITIVE BRAND SNAP SHOT

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  1. MAY COMPETITIVE BRAND SNAP SHOT TracyLocke – Katie Frye 5/31/11

  2. TOSHIBA

  3. TOSHIBA SATELLITE LAPTOP OfficeMax 5/30 Circular Cover Page Featured the Toshiba Satellite laptop on the cover of OfficeMax’s Memorial Day Savings Circular, with a $150 savings message.

  4. MOTOROLA

  5. MOTOROLA XOOM Sam’s Club Insider Email Blast – 5/9 Feature Banner POV promoting Motorola XOOM tablet. Has an early BTC message with the header, “Memorable gifts for Graduates.”

  6. MOTOROLA XOOM Sam’s Club Homepage Banner Ad – 5/11 Homepage Banner featuring the Xoom Tablet and Dell Notebook with graduation gift messaging

  7. MOTOROLA XOOM Sam’s Club Savings Spotlight – May – 5/14 Sam’s Club introduced a monthly Savings Spotlight program in their email blast. Just one click away is a list of featured products with savings offers. Motorola Xoom tablet had a $20 savings offer - $579 vs. $599.

  8. MOTOROLA XOOM OfficeMax 5/30 Circular Cover Page Featured the Motorola Xoom tablet on the cover of OfficeMax’s Memorial Day Savings Circular.

  9. KODAK

  10. KODAK MOTHER’S DAY PROMO Kodak.com Homepage – 5/2 POV pop-up banner promoting Kodak photo creations for Mother’s Day and a POV pop-up banner with gift ideas for Mom.

  11. KODAK MOTHER’S DAY PROMO Kodak Picture Kiosk Landing Page – 5/2 Feature Banner ad promoting creating photo gifts for Mother’s Day at your local Kodak Picture Kiosk.

  12. KODAK GOES MOBILE WITH QR CODE CAMPAIGN Kodak’s First Consumer Mobile Marketing Campaign Kodak made a Facebook post to their fan page on May 3rd, announcing their first ever consumer-facing mobile marketing campaign, using QR codes. The QR code campaign launched in March 2011 and is expected to reach 2 million people in more than 50 countries. QR codes will be printed on Kodak packaging, POS material and in-box user guides across 9 models of digital cameras & pocket video cameras.  The first products with QR codes are rolling out to retail stores in April, with the rest soon to follow. Even though digital cameras & PV cameras don’t compete with our HP IPG products, this announcement may be a sign that Kodak could be making plans to also put the QR codes on their printer packaging. Source: http://1000words.kodak.com/thousandwords/post/?ID=6265977630154109796

  13. KODAK BANNER - WALMART EMAIL BLAST Kodak POV Banner in 5/31 Walmart Email Blast – “In Stores Now” Kodak POV banner under the “In Stores Now” section of the 5/31 Walmart email blast to shoppers. Features a NEW product – the Kodak ESP C310 All-in-One printer. Kodak has consistently had presence within the Walmart email blasts.

  14. LEXMARK

  15. LEXMARK FEATURES $350 SAVINGS ON BIZ PRINTERS Staples Circular Feature – 5/1 – 5/7 Weekly Circular Right next to an HP business printer spread, Lexmark has a huge message that you can save $350 instantly on Lexmark printers. In addition, if you spend $50 on Lexmark ink or toner, you get 20% back in Staples Rewards.

  16. LEXMARK PRINTER ENDCAP Lexmark Printer Endcap Featuring Pinnacle & Genesis – Best Buy Store on 5/3 Printer endcap in Best Buy store featuring Lexmark printers, including the new Genesis printer. Endcap had multiple messages and was very cluttered, making it difficult to sift through the product information. Overarching message was from Outsmart Evil Ink campaign, along with an innovation message for the Genesis printer. Small LCD screen in upper right corner played product video for Genesis printer. Genesis printer was powered up and within demo mode, you could quickly print a sample print out.

  17. LEXMARK PRINTER ENDCAP CONT’d Additional Photos Output Sample

  18. LEXMARK SMALL BUSINESS WEEK EVENT Lexmark Homepage – Top Banner & POV Banner – Week of 5/8 Week of 5/8: Lexmark has Small Business Week event on their website, offering up to 40% off select printers, as well as free shipping on select products.

  19. Lexmark printer display at Sam's Interactive Printer Display – Installed in Clubs week of 5/15 Lexmark installed a really impressive display that includes an LCD screen that loops a demo video, as well as a QR code that takes you to a mobi site for that printer. The mobi site was very well done – included additional details/explanation for the product features, demo video, user reviews and awards that that printer has received.

  20. Lexmark printer display at Sam's Interactive Printer Display – Installed in Clubs week of 5/15 – Screen Shots of Mobi Site

  21. DELL

  22. DELL INSPIRION NOTEBOOK Sam’s Club Homepage Banner Ad – 5/11 Homepage Banner featuring the Xoom Tablet and Dell Notebook with graduation gift messaging

  23. DELL FACEBOOK PAGE Laptop lid STYLE QUIZ Dell Facebook Fan Page – 5/12 Dell launched a promotion targeting the Millennial shopper, where you can take a style quiz and find one of twenty laptop lid designs that fits your style and personality. They have designs to fit the savvy shopper or hardcore gamers – just in time for graduation gifts.

  24. DELL FACEBOOK PAGE Laptop lid STYLE QUIZ CONT’D Dell Facebook Fan Page – 5/12 Clicking on the “See all Lids” link takes you to a page where you can scroll through all twenty designs and find the one that fits your style. Note: I tried clicking on the link to take the style quiz, but it would not launch.

  25. DELL STREAT™ TABLET Staples Weekly Circular Feature – 5/30 Dell tablet featured in full page ad within Staples circular, with $100 saving message. Full page ad allowed for space to include more in-depth product feature bullets.

  26. SONY

  27. SONY MAKE.BELIEVE CONTEST Sony Facebook Page – 5/12 Sony held a contest through their Facebook page that supported their make.believe™ program. With Sony’s make.believe™ program, they enable their customers’ dreams to come true through the support of their technology and products. Sony believes that anything you can imagine, you can make real and therefore held a contest where consumers could submit make believe photos into a gallery. The grand prize winner had his image take over YouTube.com, Sony.com and the Sony Billboard in Times Square. Sony’s objective was to show their unending dedication to building the tools that help customers succeed and inspire them to pursue their dreams.

  28. SONY MAKE.BELIEVE CONTEST CONT’D Sony Facebook Page – 5/12 Interactive gallery page where you could view other contest entries.

  29. SONY MAKE.BELIEVE CONTEST cont’d Sony Facebook Page – 5/12 The page included a link to a gallery where you could view other make.believe™ contest entries. A video was embedded at the bottom of the page and helped you learn more about the make.believe™ program and showcased examples of people who at a dream and were able to pursue and accomplish it through Sony tools/technology. Some of the examples included: • The founders of Sony • The produces of the animated movie, Cloudy with a Chance of Meatballs • Country super star Carrie Underwood • How it could’ve been better: There wasn’t a link or any demand generation aspect to the contest to generate sales of Sony products.

  30. ACER

  31. ACER nb FEATURED IN TARGET CIRCULAR Target Circular Feature – 5/2 Weekly Circular Acer Aspire 10.3’’ Netbook featured in Target circular with a free laptop sleeve.

  32. ACER nb FEATURED IN WALMART CIRCULAR Walmart Mother’s Day Circular Feature – 5/2 Weekly Circular Acer 10.1’’ Aquamarine Netbook featured in Walmart’s weekly circular, with a Mother’s Day theme. Staying connected with Mom in a budget friendly way, with an Acer Netbook.

  33. ACER TABLET FEATURED IN BBY CIRCULAR BBY Mother’s Day Circular Cover Feature – 5/1 – 5/7 Weekly Circular Acer Iconia Tablet featured on cover of BBY circular with Mother’s Day gifting theme.

  34. ACER nb FEATURED IN OMAX CIRCULAR OfficeMax Mother’s Day Circular Cover Feature – 5/1 – 5/7 Weekly Circular Acer Aspire Laptop - $379.99

  35. NEW ACER TABLET LAUNCH Acer Tablet Introduced in Staples 5/8 – 5/14 Circular Acer introduces their Iconia Tablet with nearly a full page ad in the Staples circular. Note: Cover page of the circular featured “Top Tablet Brands.”

  36. APPLE

  37. APPLE COLLEGE EMAIL BLAST Featuring iPad2 – 5/22 Email blast featuring the Apple iPad2 with a gifting message for recent graduates. Subhead copy includes back to college message: “Apple iPad 2 will help your grad work, play and learn like never before.”

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