Completing the Circle for Chambers CCEO

1. Completing the Circle for Chambers CCEO

2. Former Chamber President/CEO • Doubled the size through Social Media • Speaker - State, national, and international • American Chamber of Commerce Executives (ACCE) • Western Association of Chamber Executives (W.A.C.E.) • Chamber Executives of Ontario (CEO) • New England Association of Chamber Executives (NEACCE) • Northwest Chamber Leaders Conference (NWCL) • Author of 3 books • Faculty of U.S. Chamber Institute • MBA, Member of ACCE, W.A.C.E.

3. Free Gift! • FrankJKenny.com/resources Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies for Small Business and Associations

4. Free Gift! • FrankJKenny.com/getuptospeed

5. Completing the Circle Update the Chamber Business Model

7. 3 Mega-Trends

8. Mega Trend #1. Decline of the Marketing Funnel

14. #2. The Exit of Qualified Workers

15. Economic DevelopmentDeath Spiral Used by permission. Mark Lautman frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/

16. Who should be your community’s storyteller?

17. #3. Time Poverty & Competition

18. We Have 2 Updates

19. Update #1 • Inclusive Membership Model • Glenwood Springs • Clients/stakeholders • Keizer • La Habra • Gilroy • Manhattan • Semantics • Freemium frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/

20. Update # 2 • Media Company • Your community’s storyteller

21. Completing the Circle for Chambers

22. Storytelling http://www.youtube.com/watch?v=wexb8tglj1o

23. Thank You! • Frank@FrankJKenny.com • http://FrankJKenny.com • http://twitter.com/frankkenny • http://www.facebook.com/Frank.J.Kenny.llc

24. Completing the Circle for Chambers CCEO

25. Former Chamber President/CEO • Doubled the size through Social Media • Speaker - State, national, and international • American Chamber of Commerce Executives (ACCE) • Western Association of Chamber Executives (W.A.C.E.) • Chamber Executives of Ontario (CEO) • New England Association of Chamber Executives (NEACCE) • Northwest Chamber Leaders Conference (NWCL) • Author of 3 books • Faculty of U.S. Chamber Institute • MBA, Member of ACCE, W.A.C.E.

26. Free Gift! • FrankJKenny.com/resources Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies for Small Business and Associations

27. Free Gift! • FrankJKenny.com/getuptospeed

28. Completing the Circle Inclusive Membership Model Media Company

29. Media Company • Awareness • Not social advertising • Content marketing • Storytelling

30. Chipotle

33. Law of Reciprocity • Starbucks • Cave Men • Car Wash • Paper flowers Sociologist and anthropologist Marcel Mauss said, “There is an obligation to give, an obligation to receive, and an obligation to repay.”

34. Consistency • Cognitive Dissonance • Obsessive desire to appear consistent • Drive Safely • Essay Video

35. Ben Franklin Effect “When we next met in the House…he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions….” He that has once done you a Kindness will be more ready to do you another, than he whom you yourself have obliged. From Wikipedia

36. Storytelling & Content Marketing • Content marketer • Educates • Inspires • Entertains • Thought leader • Storyteller

38. Walt Page, Fentriss County Chamber

41. 74,059 views

44. Next step: Relationship Building • Not in old funnel • Know, like, and trust • Ubiquitous • Mobile

45. Next step: Minor Conversions • Starts in relationship phase • Friends, followers, fans • Permission to email • Social media love • Free luncheon

46. Major Conversions • Paid members, sponsors • Digital Marketing Campaigns • Organic vs Paid

47. Completing the Circle • Seth Godin’s – Tribes • 90% lurk, 8% engage, 2% create • Content, storytelling

48. The Funnel • Not an expense • SEO

49. The Money • 4 levels • Inclusive: Full fledged media company • Outsource • Hire point person • Professional Development • TRC, Chairman’s Circle

50. Social Media for Chambers Turn strangers into friends, Friends into members, Members into salespeople Seth Godin