LinkedIn for Business Let’s Connect

1. LinkedIn for BusinessLet’s Connect Mike Busby

2. MarketingSherpa 2009 “46%of organisations consider Lack of Knowledgeto be the Most Significant Barrierto Social Media”

3. Using Networks such as …

4. WSI Social Media Tools Survey

6. LinkedIn Member Profile • 60 Million Members • Average Age = 41 • Average Household Income = $110,000 • 95% of Users College Educated • 37% hold Graduate Degrees • 49% Business Decision Makers • Job Titles: • C-Level Executives = 7.9% • EVP/SVP = 6.5% • Senior Management = 16% • Middle Management = 18%

7. Why LinkedIn?

8. LinkedIn for Business • You need a strategy for your networking • LinkedIn finds the right people and the connections you have with them • Ask who are the people who will be most likely to be in the best position to help me? • Your networking attitude needs to be to share information in a reactive and proactive way without expecting anything immediately in return

9. How do people make buying decisions? Video

10. LinkedIn for Business • All things being equal, people do business with people they know, like and trust • Know • What do people know about you? • What is your background? • What have you achieved? • Like • We tend to like people who are helpful and upbeat • Trust • Demonstrate that you are an expert • Prove you behave in a decent way

11. Network Statistics

12. Getting YourselfFound

13. LinkedIn Profile Creation 10 steps to create a LinkedIn Profile • Keyword Inventory – job titles, companies, keywords (use a thesaurus to see what other words fit and weave them in) • Employment and job title inventory • Work Date Inventory approx • Goals Inventory – change career, public speaking, consultancy • Experience and Skills Inventory – focus on where you are going

14. LinkedIn Profile Creation • Education Inventory • Web Site Inventory include profile pages • Associations and Group Involvement Inventory – remember professional associations, chambers etc. • Interests Inventory – having common interests can make a stronger relationship • Honours and Awards Inventory – again remember you are creating an image of what you are like to work with and how effective you are

15. LinkedIn Profile

16. Niche Words • Be Searchable • What keywords would people use to find me? • Populate Headline and Past Experience w/ ‘Niche Words’ • Use Google Adwords Keyword Tool

17. LinkedIn for Business • Check yourself out on keyword searches • Keywords in headline, current position, past position, and in all descriptions • Build a strong network quality and quantity • Make your settings visible • Select 5 key groups to be active but join 50 • Create discussions in groups not in sales mode • Create some groups for your target audience

18. Become Expert & Trusted Resource

19. Social and Interactive

20. Finding New Prospects

21. Finding New Prospects • Define your SMART goals and targets • What type of industry? • What geographic location? • What job titles do you want to talk to? • Find influencers as well as decision makers • Look up and connect with existing Customers and Prospects • Once introduced build a relationship • Offer to share information • White papers, monthly webinars etc. establish credibility • If you have helped them, they are more likely to help you

22. Finding New Prospects • Browse the networks of existing customers • Look at “viewers of this profile also viewed” • Join the groups your customers and prospects are in • If you are in the same group you can contact people directly • Check out any local business groups in your area • Look in Companies in the top menu for additional information

23. Finding New Prospects • Join Groups, in order to build relationships and increase visibility as well as credibility • Take part in discussion forums • Offer help to connect people or offer advice • Answer questions to demonstrate your knowledge and expertise • Increase your recommendations - you need to send personal notes not use the standard text

24. Finding New Prospects • Use the “Status Update” function • Ask for help to find something or someone • This is shown to everyone in your network • You can choose who can see this • Your 1st connections • Your first three degrees • Everyone • You can link this to other networks as well, Twitter, Plaxo, Facebook

25. Finding New Prospects • Watch the Network Updates • Has someone changed position at a company? • Has someone joined a new company? • Who has joined your groups? • Who is asking questions? • Who knows a prospect you are trying to reach? • Who is connecting to whom? • Who has viewed my profile?

26. Create Alerts • You can save your searches then run them manually or every week or month – save 3 searches with free account • After you have defined your target customers every week get an update of new prospects • Use Google Alerts to follow up on the news on a prospect or company you want to work for • Obtain updates from experts or the market and share this with your network if appropriate

27. Example Search

28. IT Company Search

29. Company Search

30. BT Company Search

32. Do I Need to Pay?

33. Action Plan

34. LinkedIn Action Plan Write down three reasons why you are on LinkedIn Determine what actions will support each reason Commit to taking action on a weekly basis Schedule these activities Look at 20 other great profiles to compare Work on your profile every month

35. LinkedIn Action Plan Answer three questions each week Find at least two connections to introduce each week Recommend worthy connections Try to get at least 5 great recommendations Provide value to others Join and participate in groups Create some relevant alerts

36. Upcoming Seminars 21st October – Facebook: Uses and Advantages for Business 23rd November – Video Marketing: Proven Strategies and Future Trends Both seminars can be booked at www.rhg.co.uk All seminars can be run in-house for companies Today’s seminar documentation – www.wsi-eweb.com/seminars.aspx

37. Any Questions ? Mike Busby mike@wsi-eweb.com http://uk.linkedin.com/in/mikebusby Tel: 01727 764124