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Internship Abroad

Internship Abroad. Jacqueline Doherty JCDecaux Ireland Marketing Intern. Agenda. JCDecaux background Team Projects Intern Projects Conclusion. Advertising in Ireland. Advertiser (Guinness ) Client. Creative Agency (Cawley Nea). Media Specialist (OMD Ireland )

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Internship Abroad

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  1. Internship Abroad Jacqueline Doherty JCDecaux Ireland Marketing Intern

  2. Agenda • JCDecaux background • Team Projects • Intern Projects • Conclusion

  3. Advertising in Ireland Advertiser (Guinness) Client Creative Agency (Cawley Nea) Media Specialist (OMD Ireland) Divides and allocates budget Outdoor Specialist (Kinetic) Recommends placement of ads Media Owner (JCDecaux) Broker that rents the space / product

  4. Europe’s Largest Out-of-Home Advertising Company • Exclusively Outdoor • Brand leader • Quality • Innovate

  5. Products LUAS Metropanel Metropole Billboard

  6. JCDecaux Ireland • Sile Greene Marketing Executive • Marketing Plans and Communication • Innovate • Eimear McGrath Market Research Executive • Marketing Plans and Communication • Joint National Outdoor Research (JNOR)

  7. Administrative Tasks • Review Trade Magazines • Update Contact Database • Media Agencies, Creative Agencies, Clients • Photography • Cyclical, dublinbikes

  8. “Ask For Us By Name” Campaign • Long-Term Sales Communication • Email brochure ad • Reconnect with current clients • Postcard • Reach out to prospective clients • Rulers & Wrap • Hard Cover Books

  9. Website Development • Meetings • Research • Social Media Final product: http://www.jcdecaux.ie/

  10. JCDecaux Innovate • Contact • Client Meetings • Mock ups and Quotes • Project managing

  11. dublinbikes • Photography • Website Maintenance • Monitor statistics • Send reports • Press Release

  12. Market Research • Joint National Outdoor Research Association (JNOR) • Hypothesis: that ads on buses can be seen by a wider audience due buses not having assigned routes. • Reality: Conducted primary research on bus randomness to determine that the Dublin buses normally take the same route every day.

  13. Media Research & Planning • International “Glossy Magazine” Brands • Performed primary research to discover which brands were sold in the proximity of certain JCDecaux billboards in order to target consumers at point of purchase

  14. Boston When I returned to Boston in September 2010 I found that JCDecauxmetropoles had been built all over the city!

  15. Conclusion I loved this internship. I feel like I learned so much that I was able to link to my classwork and will be able to use in my future career. I can now compare an American agency to an agency abroad.

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