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PUBLIC RELATIONSHIP MANAGEMENT IN DIFFERENT NATIONAL CULTURAL CONTEXTS: THE CASE OF THE EUROPEAN UNION Chiara Valentin

What's about?. AIM: to present and compare two approaches (the global and the cultural) for public relationship management and to explain, through the European Union's case, why the cultural approach is considered to be more valid and effective for establishing good relationships in different nation

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PUBLIC RELATIONSHIP MANAGEMENT IN DIFFERENT NATIONAL CULTURAL CONTEXTS: THE CASE OF THE EUROPEAN UNION Chiara Valentin

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