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ECU Enterprise Tuesday Session Two : Recognising Opportunity Ray Hart 15 th April 2014. Catalise Pty Ltd, L2 55 Hunter Street, Sydney NSW 2000 ABN 83123 780272 E: info@catalise.com.au www.catalise.com.au. is there a gap in the market … ? . is there a market in the gap … ?. Introduction.
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ECU Enterprise TuesdaySession Two : Recognising OpportunityRay Hart15th April 2014 Catalise Pty Ltd, L2 55 Hunter Street, Sydney NSW 2000 ABN 83123 780272 E: info@catalise.com.au www.catalise.com.au
is there a gap in the market … ? . • is there a market in the gap … ?
Introduction • Chartered Accounting 1988-1995 - Perth • Banking and IT experience in Hong Kong / London • Launched Catalise • Proposition - Make IT pay….. morphing overtime to large scale Restructuring Firm • Grew and exited UK operations in 7 years • Overview of some interesting projects: • Airlines • Shared Services • Transport & Logistics • Back to Perth - WA Angels, TMA, and a few start-ups
What makes a good idea ? • There is no shortage of ideas – good ones and bad ones • Idea Opportunity or Opportunity Idea • An Idea will remain just an idea … • Idea / Opportunity Evaluation • Strategic Context • Robust Plan • Governance • Talent • Capital
Case studies / examples • Corporate World • Process: Idea - Concept test - Business Case – Investment Committee – Implement [build or buy] – PIR = Discipline investment approach • DHL IT Service Centre [Prague] • would this work ? • Air Malta • Can it survive ? • Sensigrade [UK, ES, FR] • My big failure
Observations from WA Angels • Mainly good ideas… but poor plans to execute • Insufficient market research • Reluctance to talk to the customer (customer validation) • Teams are weak – not balanced • Valuations too high Legend: Invested Currently Being Followed Submission Received
What are we looking at now Personally • Mining Exploration business model • Change to the traditional “Listed” Model / current model is flawed • Indoor Garden solutions • Confluence of population growth, density of living, food chain security, regulatory change • European Aviation Consolidator • Innovative operating model / Clear exit strategy • What are the WA Angels looking at: • Personal Air conditioner : mass market, IP multi-purpose • Extreme Sports aggregator : niche market, strong team • Health App : novel differentiator, growing market, channel to market