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Web Sites for Causes

Web Sites for Causes . Arlyn Villaruz & IWDSA Dr. Ralph D. Westfall October, 2008 http://www.csupomona.edu/~rdwestfall/csbr.ppt. Initial Constraints. next slide has list of organizational problems or opportunities problems need to be solved inexpensively

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Web Sites for Causes

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  1. Web Sites for Causes Arlyn Villaruz & IWDSA Dr. Ralph D. Westfall October, 2008 http://www.csupomona.edu/~rdwestfall/csbr.ppt

  2. Initial Constraints • next slide has list of organizational problems • or opportunities • problems need to be solved • inexpensively • with very limited technical skill requirements

  3. Some Organizational Problems • communicate with people scattered over a wide area • communicate better with local people • use additional ways of reaching people • create a unique product or experience for clients • get spouse a Valentine's day gift

  4. Generalize from Examples • the following examples came from my experiences as an educator • with non-profits and/or students • specific aspects should still fit many situations related to organizations or causes

  5. Communicate Over a Wide Area • a previous student has adrenal cancer • very rare so research funding is limited • problems • raise more money for research • provide emotional support for others • solutions • web site, petition (limited traffic) • Google AdWords; guestbook (after 7/2004)

  6. Communicate Better with Locals • thrift shop in Bellflower, CA • problems • reach more people • help them find the store • solutions • Google: Local results, map • improved ranking in Google for affordabletreasures.org

  7. Additional Funding Opportunities • thrift shop in Long Beach, CA • problems • merchandise arriving faster than selling • selling some items for lot less than worth • solution: eBay already has technology • sales outlet • source of pricing information

  8. Unique Experience for Clients • my senior level classes at Cal Poly • problems • content needs to be up-to-date/relevant • different skills need to work together • solution: entrepreneurial projects • E-Business and CIS classes work together • attempt to sell projects at end

  9. Conclusions • can do a lot with a little on Internet • don't need much technical skill because a (relatively) user-friendly infrastructure already exists • use your imagination to figure out ways to use existing Internet capabilities for the benefit of your cause or organization

  10. Epilogue • thrift shop in Long Beach didn't have a good eBay person to keep it going • Bellflower thrift shop already had a specialist • maintenance • difficult to find people to maintain web sites need after students leave • is there anything else?

  11. Valentine's Present • Mrs. Westfall's web page • top search engine ranking in Google • additional advantage: can keep updating over time • animation added two years later • downside: animation requires more technical skills than traditional web site development

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