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3. What kind of media institution might distribute your media product and why?

3. What kind of media institution might distribute your media product and why?. Bauer Media. Media institution which covers publishing, TV, radio, etc. Publishes magazines such as Kerrang !, Q, MOJO Caters to young, niche audiences Large range of genres Large readership

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3. What kind of media institution might distribute your media product and why?

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  1. 3. What kind of mediainstitution might distributeyour media product andwhy?

  2. Bauer Media • Media institution which covers publishing, TV, radio, etc. • Publishes magazines such as Kerrang!, Q, MOJO • Caters to young, niche audiences • Large range of genres • Large readership • Also have a large number of radio stations and TV channels dedicated to pop music (such as 4Music)

  3. Multimedia Platforms and Convergence • Use of social networks • Radio and TV stations personalised to magazines • Large readership • Apps allowing you to read magazine with extra interactive content • Email subscriptions

  4. Publishing My Magazine • Under Bauer Media • Caters to niche audiences and genres • Large company and therefore has experience and knowledge on sales of magazines • Large scale production = lower production costs • Experience in multimedia and convergence to reach a wider audience

  5. Distribution • Monthly • Print copies • Sold in major supermarkets • Subscription through the post • Version which can be accessed online (through website or app) with interactive content • Website with interactive content • Constantly updating news • Forums • Videos • QR codes • Dedicated radio station • TV music station • Social Networks

  6. Physical Print • In 2009, 900 million magazine subscriptions • 20 million magazines sold weekly • 75% of all UK adults buy magazines • 10,000 magazines sold a minute • 91% of 15-24 year olds read magazines • 2nd most popular purchase in groceries

  7. Apps • There are more iPhones sold every day than there are babies born • Over a quarter of all UK adults (27%) and nearly half of teenagers (47%) own a smartphone • Use of tablets for reading books, newspapers and magazines has doubled in the last year • 27% of tablet users use their device to read magazines

  8. Apps • There are more iPhones sold every day than there are babies born • Over a quarter of all UK adults (27%) and nearly half of teenagers (47%) own a smartphone • Use of tablets for reading books, newspapers and magazines has doubled in the last year • 27% of tablet users use their device to read magazines • Use of convergence allows convenience • Allows the magazine to reach a wider audience

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