360 likes | 621 Views
What in the World is Microsoft Dynamics CRM?. Carl Hentsch Strategic Business Consultant NetStandard. What in the World is Microsoft CRM. What is CRM What are the Benefits of CRM Software What is Microsoft Dynamics CRM Top Features from Microsoft CRM How does it work with Dynamics GP.
E N D
What in the World is Microsoft Dynamics CRM? Carl Hentsch Strategic Business Consultant NetStandard
What in the World is Microsoft CRM What is CRM What are the Benefits of CRM Software What is Microsoft Dynamics CRM Top Features from Microsoft CRM How does it work with Dynamics GP
What is CRM "If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you." -- Frederick F. Reichheld
What is CRM Identify Understand Better Provide For Build a Relationship Improve Satisfaction Maximize Profits Customers
What is CRM If you don’t better provide for and satisfy your customers, someone else will. = CHURN
What is CRM Without a doubt, customer loyalty is a key driver of profitability.
What is CRM • CRM isn't CRM unless it affects the customer's experience • CRM is a strategy, not a project • CRM should improve ROI • Technology is a means, not an end • You want a 360-degree of your customer
Benefits of CRM Software Higher Productivity Business Agility Project Successes Customer Service Offering better customer service while retaining existing customers and discovering new ones. Providing services and products that are exactly what your customers want. Helping sales staff close deals faster. Cross selling products more effectively.
Financial Benefits of CRM Lower Cost of Acquisition Lower Churn Automation Reduces Staffing Requirement Increase Customer Lifetime Value
What is Microsoft Dynamics CRM “If you know how to use any of Microsoft’s desktop tools, you know how to use Microsoft’s [Dynamics] CRM product.” - AMR Research, November 2007 ““Buyers also like Microsoft Dynamics CRM’susability and its quick time-to-valuecompared with traditional CRM applications.” - Forrester Research, February 2007
What is Microsoft Dynamics CRM • Microsoft Advantage • Achieve high user adoption • Improve productivity by consolidating customer information • Reduce training and transition
Microsoft CRM leads the pack in Forrester’s 2010 list of strong and market leading CRM products for mid-size organizations.
Microsoft Dynamics GP and CRM Data Built In • The following charts and metrics have been created: • * Total Estimated Sales • * Total Projected Sales • * Total Projected Sales Detail • * Total Realized Sales • * Total Realized Sales Detail • * Top Open Opportunities Revenue by Customer • * Top Open Opportunities Revenue by Customer Detail • * Top Credit Shortages for Open Opportunities by Customer • * Top Credit Shortages for Open Opportunities by Customer Detail • * Top Inventory Shortages for Open Opportunities by Item • * Top Inventory Shortages for Open Opportunities by Item Detail • * Top CRM Case Count by Customer • * Top CRM Case Count by Customer Detail
Carl Hentsch chentsch@netstandard.com Business Consultant NetStandard Inc