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Social Media & Marketing: What farmers need to know

Social Media & Marketing: What farmers need to know. Mary Peabody & Beth Holtzman , UVM Extension March 2014. Marketing 101. “If your product is not cheap it better be unique…”. Marketing 102. “If your product is unique you better have a story”. The story matters….

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Social Media & Marketing: What farmers need to know

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  1. Social Media & Marketing: What farmers need to know Mary Peabody & Beth Holtzman, UVM Extension March 2014

  2. Marketing 101 “If your product is not cheap it better be unique…”

  3. Marketing 102 “If your product is unique you better have a story”

  4. The story matters… https://www.youtube.com/watch?v=XrJjfDUzD7M

  5. About SM & Marketing • 93% use SM for business • 70% have used FB to gain new customers • FB, Twitter and Google are top 3 sites • Time on SM apps/hour – 16 minutes (US) • 71% of SM users are accessing via mobile devices • 47% of Americans report FB is #1 influencer of purchases (24% in 2011)

  6. Success story

  7. Pro’s of SM • Gain access to new audience(s) • Efficient in terms of time/money • Low-cost entry • Fast launch • Increases your geographic reach

  8. Downsides • Time and Space boundaries • Requires time and effort to stand out • Different way of communicating • Rapid growth and change make it challenging to figure out where to invest • RoI can be hard to measure

  9. Strategies for success • Have a plan • Set goals/targets • Set aside time • Learn the rules • Do not make it about selling • Be fun/Have fun • Track progress

  10. Questions? Comments? Thanks!

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