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CHAPTER 9 HCOM 320

CHAPTER 9 HCOM 320. What Causes Us to Hold Biases Against Outgroups?. PERCEPTION. Selection – chose data Organize- groupings, labeling Interpretation – attach meaning Mindful of bias – self-check. DEGREES OF ETHNOCENTRISM.  Distance of disparagement (high) Distance of avoidance (moderate)

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CHAPTER 9 HCOM 320

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  1. CHAPTER 9HCOM 320 What Causes Us to Hold Biases Against Outgroups?

  2. PERCEPTION • Selection – chose data • Organize- groupings, labeling • Interpretation – attach meaning • Mindful of bias – self-check

  3. DEGREES OF ETHNOCENTRISM •  Distance of disparagement (high) • Distance of avoidance (moderate) • Distance of indifference (low)

  4. STEREOTYPES • COMMUNICATON • Polarization • Categories – frame our expectations • MEDIA • Shapes view • Character types • Flexible & inflexible stereotyping

  5. SHATTERED LENSES Prejudice Antagonistic hostility Humor Explanations for development Exploitation theory Scapegoating theory Authoritarian personality approach Structural approach

  6. RACISM • Principles • Superiority biological or racial differences • Strong in-group preferences • Reject out-groups • Examples • Hate Crimes • Stereotypic images • Racial profiling

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