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Dove Men + Care

Dove Men + Care. Travis Hogue Eric Johnson Matthew Notdurft. Unilever at a Glance. Brands Dove Axe Number 1 men’s grooming brand Sunsilk Women’s hair products Vaseline Skin Moisturizers Dove Target Market Women (20 -45) Products difficult to appeal to men. Prior Dove Campaigns.

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Dove Men + Care

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  1. Dove Men + Care Travis Hogue Eric Johnson Matthew Notdurft

  2. Unilever at a Glance • Brands • Dove • Axe • Number 1 men’s grooming brand • Sunsilk • Women’s hair products • Vaseline • Skin Moisturizers • Dove Target Market • Women (20 -45) • Products difficult to appeal to men

  3. Prior Dove Campaigns Campaign for Beauty • Extremely successful for Dove • Evolution • Dove Pro-Age • Dove Self-Esteem Fund • True Colors • Ads targeted towards women until now……

  4. Dove Men + Care • The Product • Body and face wash • Body Bars • Shower Tools • The Brand • Dove expanding into the male 25-50 age demographic • Male Celebrities: Drew Brees • Be comfortable in your own skin • The Website

  5. References • Baker, Rosie. “Unilever Launches First Ad for Dove + Men”. Marketing Week. 8 Feb. 2010. < http://www.marketingweek.co.uk/unilever-launches-first-ad-for-dove+men/3009695.article> • Cribb, Robert. “Dove Woos Real Men”. The Toronto Star. 10 Feb. 2010. <http://www.thestar.com/living/article/762979--dove-woos-real-men>

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