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McDonald’s Europe

McDonald’s Europe. SAFEFOODERA Ljubljana, Slovenia 8th February 2007 Dr. Bizhan pourkomailian. Company Overview. Over 31,000 Restaurants Globally (over 6,300 in Europe) In 119 countries Globally (41 in Europe) Work with Farms, Processors, Logistics and Restaurants

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McDonald’s Europe

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  1. McDonald’s Europe SAFEFOODERA Ljubljana, Slovenia 8th February 2007 Dr. Bizhan pourkomailian

  2. Company Overview • Over 31,000 Restaurants Globally (over 6,300 in Europe) • In 119 countries Globally (41 in Europe) • Work with Farms, Processors, Logistics and Restaurants • But own only a percentage of Restaurants • Franchise System in Europe 63% • System employees: 1.6million (over 200,000 in Europe) • CustomersPerDay: 54million Globally

  3. Company Strategy • QSC-V (Quality, Service, Cleanliness & Value) • Th be the best and preferred quick service restaurant • Quality focus not quantity • Moving from fast food to good food fast • Environmental focus

  4. Company Focus • People – to be the best employer • Product – to provide gold standard • Place – the customers preferred place to eat • Price – affordable for all • Promotion – to share good works

  5. The European McDonald’s Supply Chain

  6. The Supply Chain

  7. McDonald’s Europe Supply Chain • Strategic Sourcing • “The 3 legged stool”: Corporation – Franchisees – Suppliers • Exclusive, certified facilities • Handshake agreements, Trust • Long term win-win partnership, risk sharing • Rigorous product and service specifications • Strong focus on quality, product specification and environmental audits • Assured Supply

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