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ART + TECHNOLOGY= A BUSINESS Carol Wellein & Vicki Kainz Ashley Hall

ART + TECHNOLOGY= A BUSINESS Carol Wellein & Vicki Kainz Ashley Hall. Project Steps. Form companies and choose name; learn about business structure and vocabulary Design a company logo and business card layout Produce a business card using Publisher Make watercolor and scan into computer

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ART + TECHNOLOGY= A BUSINESS Carol Wellein & Vicki Kainz Ashley Hall

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  1. ART + TECHNOLOGY= A BUSINESSCarol Wellein & Vicki KainzAshley Hall

  2. Project Steps • Form companies and choose name; learn about business structure and vocabulary • Design a company logo and business card layout • Produce a business card using Publisher • Make watercolor and scan into computer • Work on company spreadsheet, mission statement, production and marketing tasks

  3. Project Steps - continued • Make note cards and package them • Design and make a sales table display • Make advertising flyer • Sell product at holiday market and take special orders • Donate proceeds to charity

  4. Service to Others Over $650 donated to each of two charities

  5. How to Name a Business • What’s in a name? • Types of Names • Abstract • Informative • Coined names • What does it mean? • Begin brainstorming • www.entrepreneur.com/startingabusiness/.../namingyourbusiness/article21774.html -

  6. Examples of Business Names • Lovely Lowcountry Lighthouses • Splash of Lowcountry • Palmetto Paints • The BlueSunset • Midnight Southern Dream • All Around Charleston • Ocean’s Edge Watercolors • HARMONYIN THE HARBOR

  7. What’s in a Name Homework Below is our company’s name. Please write the first five adjectives that come to your mind when you read the name. 1. 2. 3. 4. 5.

  8. Activity One • Signing Activity • Students will use a marker to draw their signs/logo to communicate the message. • Students will understand that logos are symbols of language that cross linguistic, and in some cases, cultural boundaries. A successful logo should clearly communicate its meaning to the public whether literate, illiterate, or of different nationalities. Activity Two • Slogan Guessing Game • Guess the name of a company based on its slogan. • Students will understand that a distinctive slogan is critical for a company to be able to compete and survive in a fast-paced culture of consumption. • Chung, Sheng Kuan, and Michael S. Kirby.”Media Literacy Art Education: Logos, culture, jamming and Activism.” Art Education Jan. 2009: 34-39. Print.

  9. Communicate the Given Message with a Sign/Logo No Cell Phone Road Construction Ahead No Parking No Biking Allowed Quiet Please No Skateboards Swimming Prohibited No Dogs Allowed Water on Road House for Sale Left Turn Only • Right Turn Only Do Not Walk on Grass • Cattle Crossing No Food Allowed Walk Don’t Run • Standing Room Only Police Do Not Cross Line Do Not Bleach Do Not Put in Dryer

  10. I can’t believe I ate the whole thing. Alka-Seltzer Taglines & Slogans Don’t leave home without it. American Express Have it your way. Burger King What’s in your wallet? Capital One http://www.taglineguru.com/sloganlist.html

  11. Technology—Company Framework • “Show what you know” from Bizworld – business vocabulary Entrepreneur Mission statement Revenue Expenses Profit Stock Venture capitalist Salary + wages Sales pitch Logos + slogans Product design Advertising

  12. Play a Business Simulation • Ice Cream Truck software • Made pricing decisions • Learned about profit • Learned about customers wants • Learned what factors affected business

  13. Choose a Company Position Vice-President of Manufacturing Vice-President of Design Vice-President of Finance Vice-President of Marketing President

  14. Each person receives an assignment to work on generally based on their job

  15. President Mission Statement Our mission is to make beautiful watercolor cards in a variety of designs, all with bright and attractive colors to sell at the Holiday Market. We want to make a large profit and donate all of it to the Ronald McDonald House. We expect to give customers exactly what they want the first time. We will have pre-packaged cards and order forms in case we run out. We want to have the most decorative cards, the most organized company, and the friendliest workers at the Holiday Market.

  16. VP of FinanceSet Up the Spreadsheet

  17. VP of DesignOrder Forms Order Form Name and Student You Know: _______________________________________ Contact/Phone Number: _____________________________ Day you need it by: ___________________ Number of packs: ______________ Special Order: No ___ Yes___ Order________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ____________________________________________________________________________________________ *Please pay in advance

  18. VP of ManufacturingMake Cards Using Microsoft Publisher

  19. VP of Marketing Identifies Customers, Suggests Displays and Packaging

  20. All Students Cost the Product

  21. Logos can be: • Font-based • Illustrates what the company does • Abstract graphic

  22. Watercolor Color Chart

  23. WATERCOLOR VOCABULARY and TECHNIQUES Transparent/opaque Watercolor wash Value, intensity Wet-on-wet Wet-on-dry Dry-on-dry How would you describe this media? What is easy about using watercolors? What is hard about using watercolors? How are watercolors different from other media?

  24. Students studied the watercolors of: Edward Hopper Childe Hassam

  25. Watercolor Cards

  26. Erasing Logo Backgrounds in Photoshop

  27. Implementing the Business Cards in Microsoft Publisher • Insert textbox and resizing • Use drawing tools • Kerning (adjusting space between lines) • Resizing pictures and rotating pictures • Arranging and grouping • Coloring background and placeholder backgrounds

  28. Showing Publisher Tool Examples Illustrating some of the tools they will need to render their designs this year!

  29. Finished Business Cards

  30. Making the Note Cards • Scan • Layout • Print

  31. Package Cards • Assorted to include all designs • Take special orders • Packaging simple but with a purpose

  32. Designing the Card Display

  33. Technology—Flyers & Lesson • No more than three colors besides neutral black and white • Include who, what, when, where and why • Unity • Will the layout be pleasing to the eye of our customer? • Are pictures properly scaled?

  34. Holiday Market—Set Up and Sales

  35. Business is Good

  36. Assembly to Present the Donation A student company president makes the presentation

  37. Bibliography • www.entrepreneur.com/startingabusiness/.../namingyourbusiness/article21774.html - •  Photos from http://office.microsoft.com/en-us/clipart/default.aspx or taken by Ashley Hall personnel •  Technology rubrics are a product of http://rubistar.4teachers.org/index.php • Business vocabulary and position descriptions are from BizWorld, www.bizworld.org • The Ice Cream Truck game is a product of Sunburst, Inc., http://store.sunburst.com/

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