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Choosing Appropriate Language. Chapter 12 Lecture/Recap. Be clear on the meaning. Connotative vs. Denotative Accuracy Synonyms—which is appropriate?. Be clear. Avoid jargon, technical language, etc. Use language familiar to your audience Abstract vs. Concrete
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Choosing Appropriate Language Chapter 12 Lecture/Recap
Be clear on the meaning • Connotative vs. Denotative • Accuracy • Synonyms—which is appropriate?
Be clear • Avoid jargon, technical language, etc. • Use language familiar to your audience • Abstract vs. Concrete • Avoid redundancy and other clutter
Paint a Picture for the Audience • Use vivid language • Imagery(e.g. concrete words, similes, metaphors) • Rhythm (e.g. parallelism, repetition, alliteration, antithesis)
Use Appropriate Language • Must consider… • The occasion • The audience • The topic • You, as a speaker
Be Audience Centered • Use inclusive language • Avoid offensive, insensitive language • Examples of what NOT to use • The generic “he” • Stereotypes and Gender roles • Names that groups do NOT use to identify themselves (e.g. homosexual vs. gay)
Let’s Play Taboo! • Practicing your language use • As you go through the activity, think about: • What descriptive language would be helpful? • How would vivid language be helpful? • Would concrete words be more helpful? • Should you use connotative meaning or denotative meaning?
