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Brands…. and the restaurant/fast food industry. Module 10 Presentation. Curtis Vercruysse. Company Snapshot:. Over 40,000 restaurants-KFC, Pizza Hut, and Taco Bell World leaders of chicken, pizza, and Mexican style food categories Four Divisions: U.S., China, International, India
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Brands… andthe restaurant/fast food industry Module10Presentation Curtis Vercruysse
Company Snapshot: Over 40,000 restaurants-KFC, Pizza Hut, and Taco Bell World leaders of chicken, pizza, and Mexican style food categories Four Divisions: U.S., China, International, India Over 70% of profits from outside U.S. Restaurants are 20% company owned, 75% franchisee owned, and 5% licensee owned
Other Notes • Assumed marginal tax rate of 37% seems appropriate, as effective tax rate has been increasing and was >30% in 2013 • Would have liked to see more detail on some of Yum’s expenses in the balance sheet • Breakdown “food and paper” by restaurant or geography • More detail on “occupancy and other related expenses” • Breakdown “general and administrative” • Advertising expense information