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Sears Competitive Analysis

Sears Competitive Analysis. Steven Peterson Georgia Kasidakis Jason Riggs. Primary Competitors. Wal-Mart Target Kohls J.C. Penney Home Depot Lowes. Revenue Growth. Attributes. Cash Conversion Cycle. Who is at a disadvantage in this category???. Primary Target Markets.

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Sears Competitive Analysis

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  1. Sears Competitive Analysis Steven Peterson Georgia Kasidakis Jason Riggs

  2. Primary Competitors • Wal-Mart • Target • Kohls • J.C. Penney • Home Depot • Lowes

  3. Revenue Growth

  4. Attributes

  5. Cash Conversion Cycle Who is at a disadvantage in this category???

  6. Primary Target Markets • Sears - women age 25 to 54 with a moderate household income, family, and home. • Target - women who shop discount and variety retail. • Kohls - women and teenagers, particularly generation X, low to mid income families.

  7. Primary Target Markets • Wal-Mart - low to mid income families who rely on Wal-Mart for location convenience and one stop shopping. • J.C. Penney - mall customers who are looking for mid priced apparel, electronics, and other retail products. • Home Depot - the home improvement “do it yourselfer” and commercial contractors.

  8. Solutions? • Do a better job promoting their major brands such as Kenmore, DieHard, and Craftsman’ • Low price or differentiation strategy? • Build free standing units? • Retain repeat customers • Expand internationally? • Confrontation or/and fortress strategy?

  9. Questions??

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