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Social Networking Micro-blogging. Here to stay or just another fad?. Who Me?. Craig Murphy http://www.craigmurphy.com/blog Craig.Murphy@craigmurphy.com http://www.twitter.com/CAMURPHY Scottish Developers Agile Scotland DotNet Developers Group Author, Reviewer, Podcaster.
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Social Networking Micro-blogging Here to stay or just another fad?
Who Me? • Craig Murphy • http://www.craigmurphy.com/blog • Craig.Murphy@craigmurphy.com • http://www.twitter.com/CAMURPHY • Scottish Developers • Agile Scotland • DotNet Developers Group • Author, Reviewer, Podcaster
Social Networking • FriendsReunited • Friendster • Plaxo • LinkedIn • MySpace • Bebo • Facebook
Social Networking – What’s it about? • Generating a network of friends and colleagues • Understanding what they are doing and when • Sharing content, videos, photos, etc.
Social Networking – Finding People • Search • Issues related to security • [Facebook] Appears to attract folks who you may not have kept in touch with • Why is this?
Social Networking – Addictive? • A lot of employers/corporates have blocked social networking URLs • Staff are spending too much time getting their “Facebook time” • Facebook is by no means unique
Social Networking – Ease of Use • Networking code and user interface attracts folks from all generations • Many use “cool Web 2.0” features • Ease of use • Massive “reach out” to a variety of data sources
Social Networking – Internal Use? • Can we take this code inside the firewall and use its functionality in-house? • Many organisations implement their own “people” systems • Rarely are they feature rich user interfaces • Lack “reach out” and integration with other data sources
Social Networking - Security • How do such sites verify who you are? • A valid e-mail address? • Some sort of human interaction via an SMS and your mobile ‘phone? • A lot of fake celebrities on many social networking sites
Social Networking - Security • Employees often sign up to more than one social networking site... • They provide a range of personal details to each • Trawling through the sites can reveal a lot information that could be used to steal identity
Micro-Blogging • Twitter • Pownce • Tumblr • Jaiku • MySay • Moodhill • Frazr • IRateMyDay
Microblogging – What’s it all about? • Short trickle fed group messaging • “in a micro-presentation about Web 0.2 by Phil” • “packing for MIX07, travel to London at 1400” • Vertical stacked news feed applications • E.g. TeleTwitter
Micro-Blogging – Community Spirit • I am enjoying a real community spirit • [from Twitter] • It’s great knowing what the [UK] Community folks are doing • I meet a lot of folks 3-4 times per year • Using Micro-Blogging helps keep me aware of what they are doing
Social Networking - Conclusions • The Future? • Bring the social networking concept in-house • Make it work internally • Harness the power of the rich UI and data integration • Enjoy cross-company data collaboration
Micro-blogging - Conclusions • Micro-blogging • Globally share knowledge and activities across your organisation • Try it: set up a Twitter feed of your own... • Take a look at http://www.twitter.com/LAFD
Last Words... • Sheer profusion of social networking sites and micro-blogging facilities is a problem • “no need for that”, Phil Winstanley 1158 today! • Some sites offer post once propagate to many • Some sites, e.g. Facebook, offer extensibility via applications • Security concerns (access to contacts, etc.) • Scalablity