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Advocacy Principles

Advocacy Principles. Workshop: Increasing Faith-Based Participation in Global Fund Processes. What is advocacy?.

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Advocacy Principles

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  1. Advocacy Principles Workshop: Increasing Faith-Based Participation in Global Fund Processes

  2. What is advocacy? ‘Advocacy is speaking up, drawing a community’s attention to an important issue, and directing decision makers towards a solution. Advocacy is working with other people and organizations to make a difference.’ CEDPA, Cairo, Beijing and Beyond A Handbook on Advocacy for Women Leaders

  3. Advocacy Principles • Define your Objective • Understand your Audience • Identify your Messenger • Plan your Delivery …and go for it! • Take time to evaluate

  4. 1. Objective – What do you want? • Problem vs. Advocacy Issue • identifiable cause; responsibility can be attributed; credible solutions • leads to direct harm, linked to pre-existing laws or moral standards • Advocacy Issue vs. Advocacy Objective • Work backwards to identify assumptions and indicators before planning advocacy actions – S.M.A.R.T.

  5. 2. Audience – Who needs to hear it and why? • Identify all stakeholders - those responsible for problem and/or solution • those affected by the problem and/or interested in it being solved • Identify the type of message they need - decision maker vs. decision influencer? • NB Advocacy targets are always individuals - allies, neutrals or opponents? • NB Focus on allies and neutrals

  6. 3. Messenger – Who should say it? • Individual messenger vs. Group • NB Advantages and disadvantages of working in a coalition • Messenger must have: • Legitimacy and accountability • Skills needed to get the message to the right people e.g. negotiator; accompanier, ‘empowerer’, ‘mobilizer’, journalist, mediator, lawyer, ‘insider’, role model, networker

  7. 4. Delivery – How will it be heard? • Develop a clear, simple message that: • educates (e.g. research, public education) • motivates (why should they care?) • activates (provides a solution, or clear course of action) • is timely • Ensure it is implemented!

  8. 5. Evaluation – Has it been heard? • Based evaluation upon indicators identified when defining objective • Be ready to adapt and amend delivery as new information comes in and stakeholders change policy positions over time…

  9. More Resources Summary of EAA member resources on advocacy principles and strategies can be found at: www.e-alliance.ch/advocacycapacity

  10. Overview • Define your Objective • Understand your Audience • Identify your Resources and Gaps • Identify your Messenger • Plan your Delivery …and go for it! • Take time to evaluate

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