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TECM 3200

TECM 3200 . Client Presentations Dr. Lam. Agenda. Preparing for presentations Conducting an audience analysis Determining your purpose Organizing slides Rehearsing your presentation Useful tips. Preparation. Learn about your audience Determine the purpose

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TECM 3200

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  1. TECM 3200 Client Presentations Dr. Lam

  2. Agenda • Preparing for presentations • Conducting an audience analysis • Determining your purpose • Organizing slides • Rehearsing your presentation • Useful tips

  3. Preparation • Learn about your audience • Determine the purpose • Organize presentation based on audience needs • Anticipate questions • Rehearse • Prepare for emergencies

  4. Audience Analysis • Demographics • Knowledge • Attitude • Impression of organization • Expectations

  5. Purpose of Presentation • What do you want to accomplish? • Is your goal to inform, persuade, or both? • What do you want your audience to do with the information? • Every bit of content of the presentation should push the client towards your desired action

  6. Some guiding questions • Will the client be more interested in process or product? • What will be most interesting for the client? • What will be most useful for the client? • Ultimately, what is the end goal of the presentation? (do you want him to be impressed? Do you want him to choose your website? Do you want to showcase your hard work?)

  7. Organization • Agenda and Closing slides (provides context) • Make stand-alone sense • Make highly visible • Content slides (supplements delivery) • A slide for each point on agenda • Relate slide and title to what was on the agenda

  8. Example: Agenda (Too Vague) • Introduction • Problem Statement • Objectives • Conclusion and Recommendations

  9. Example: Agenda (Better) • Current state of affordable housing in Chicago • Historical and current problems • Proposal objectives and goals • Budget and Personnel • Recommendations for implementing affordable housing

  10. Content Slides • Avoid being overly wordy • Avoid being too vague • Use small chunks of descriptive text • Use slide content to complement, not compete

  11. Example: Who needs affordable housing? • More people than you might realize. The economic expansion of the 1990s obscured certain trends and statistics that point to an increased, not decreased, need for affordable housing. The generally accepted definition of affordability is for a household to pay no more than 30 percent of its annual income on housing. Families who pay more than 30 percent of their income for housing are considered cost burdened and may have difficulty affording necessities such as food, clothing, transportation and medical care. An estimated 12 million renter and homeowner households now pay more then 50 percent of their annual incomes for housing, and a family with one full-time worker earning the minimum wage cannot afford the local fair-market rent for a two-bedroom apartment anywhere in the United States. The lack of affordable housing is a significant hardship for low-income households preventing them from meeting their other basic needs, such as nutrition and healthcare, or saving for their future and that of their families.

  12. Example: Who needs affordable housing? (too vague) • 30% household income • 12 million people • 50% or more of income • Can’t pay bills

  13. Example: Who needs affordable housing? (better) • Background: Affordability is households that pay less than 30% of total income on housing • Situation: 12 million American households pay more than 50% of total income on housing • Problem: The lack of affordable housing creates significant hardship as bills pile up

  14. Make use of visuals • Before and after images of changes are more compelling than just words • Graphs, tables, and charts are more compelling than words

  15. Major Design Changes • We made use of a mostly graphical home page with five major calls to action • We used a two-column layout so the user had several choices • The colors reflect those in your current logo while trying to remain minimal

  16. Design Changes

  17. Rehearsal • Tips for rehearsing: • Stand up to rehearse • Practice with actual slides or visual aid • Use hand gestures and other animated movements, even when practicing • Rehearsing is the most important step in presentations • Helps overcome anxiety • Builds confidence

  18. Useful tips • Believe in what you’ve done • Express genuine excitement about what you’ve accomplished • Tell a story • Show, don’t tell • Don’t read presentation, memorize it • Stop talking if you have nothing left to say • Move on if you find yourself stuck • Save file in PDF format

  19. Final Words of Wisdom • Take pride in what you’ve done. If you’re not proud of it, then don’t volunteer to present. • Use powerpoint or don’t. It doesn’t matter. • AVOID a live demo like the plague. AVOID IT. DON’T DO IT! • Seriously…don’t do it. • Show multiple screenshots instead

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