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10 th Anniversary 1996 - 2006

10 th Anniversary 1996 - 2006. "3rd Generation Web Marketing" David Gilroy, Conscious Solutions. New Business The EasyJet effect Search engines Support the brand Staff profiles News and content Online tools e.g. conveyancing calculator, seminar booking/ payments. Client Service

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10 th Anniversary 1996 - 2006

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  1. 10th Anniversary 1996 - 2006 "3rd Generation Web Marketing" David Gilroy, Conscious Solutions

  2. New Business The EasyJet effect Search engines Support the brand Staff profiles News and content Online tools e.g. conveyancing calculator, seminar booking/ payments Client Service Online work/task management Cross selling via email newsletters Added value content PMS integration Intranet integration Online credit card payments What can your site do? 20% 80%

  3. Definition • Main Entry:  interactive • Part of Speech:adjective • Definition:  1.acting one upon or with the other.2.of or pertaining to a two-way system of electronic communications, as by means of television or computer: interactive communications between families using two-way cable television.3.(of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information: For many years airline reservations have been handled by interactive computer systems. http://www.dictionary.com

  4. Another thought “True interactivity is not about clicking on icons or downloading files, it's about encouraging communication”. Edwin Schlossberg, designer, author and artist

  5. Brainstorming

  6. Moving text Forms Audio Video Online chat / forums Comments Games Quizes Google mashups Online calendar Calculators Polls / Surveys Tell a Friend Postcards RSS? Types of interactivity

  7. 3G web marketing • Squeeze pages • Email marketing • Google Adwords

  8. Specific examples • Audio • http://www.conscious.co.uk/ • Text-to-speech • Online video • http://www.houghtonstone.co.uk • http://instantvideogenerator.com • http://www.underwoods-solicitors.co.uk • http://www.wiggin.co.uk/

  9. …cont • Calculators • http://www.sykesanderson.com • http://www.nelsonshomemove.co.uk • Online Chat • http://www.porchestergroup.co.uk • Quiz • http://www.burnetts.co.uk • Location map • http://www.hewittassociates.com

  10. …cont • Blogs • Impact – Freeth Cartwright • World’s Most Popular - Engadget • Legal Technology – The Orange Rag • Google Mashups • http://explorationage.com/travel/showt/97 • http://www.tgbaynes.com

  11. Some specific ideas • Bristol Old Vic - sponsor a seat • Shirlaws – get your coaches listed

  12. Inbound links - PM Forum

  13. Email Marketing Tracking Privacy Protection Asdad

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