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DAY 1 Session 5

DAY 1 Session 5. Analysis of Constraints and Opportunities (using SWOT) and determining Outcomes. Outcomes for participants. At the end of this session participants should be able to: Identify constraints and opportunities for their library association’s proposal.

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DAY 1 Session 5

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  1. DAY 1 Session 5 Analysis of Constraints and Opportunities (using SWOT) and determining Outcomes

  2. Outcomes for participants At the end of this session participants should be able to: • Identify constraints and opportunities for their library association’s proposal. • Describe the intended outcomes of their proposal for their library association.

  3. What is SWOT? • It is a framework that can be used to scan the environment or to analyse a key issue. • S is for Strength • W is for Weakness • O is for Opportunity • T is for Threat

  4. SWOT Analysis • SWOT analysis involves looking at the positive and negative, or challenging, factors that face the organisation. Some are:

  5. Strengths • What do we do exceptionally well? • What advantages do we have? • What valuable assets and resources do we have? • What do members/stakeholders identify as our strengths?

  6. Weaknesses • What could we do better? • What are we criticised for or receive complaints about? • Where are we vulnerable?

  7. Opportunities • What opportunities do we know about, but have not been able to address? • Are there emerging trends on which we can capitalise?

  8. Threats • Are any of our weaknesses likely to make us critically vulnerable? • What external roadblocks exist that block our progress? • Are our competitors or quasi-competitors doing anything different? • Is there significant change coming in our members' sector? • Is technology dramatically changing the sector and services to it? • Are economic conditions affecting our financial viability?

  9. Strategic Awareness • SWOT analysis can be very helpful to identify the issues impacting on an association. The results can: • Open up new opportunities that had not yet been considered • Guide the development of the strategic plan • Help focus on the challenges that the association will face when moving to the operational plans.

  10. SWOT : Worked Example • The SWOT worked example is based ona library association preparing a proposal for a professional development programme using BSLA materials. • If your library association were preparing a similar proposal would it have the same constraints? Opportunities? • Discuss within your group.

  11. Outcomes • Outcomes can be defined as broad, desired end-states brought about by a specific intervention ( e.g., an initiative; a project; a plan). • Example: a professional education programme using BSLA materials. If this proposal were to be supported by IFLA, or similar organisation, the outcomes and benefits might include: • Improved educational opportunities for members and affiliates • Improved benefits to attract and retain association members • Improved skills and capabilities of members and affiliates • Heightened expertise of library association staff to manage and sustain the association • Increased expertise and capability of members to advocate for the profession

  12. Indirect Outcomes • Indirectly, the outcomes might also influence: • An enhanced image of the profession • Increased authority and respect for the profession from government agencies, partner organisations, sponsors and potential donors.

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