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Crosscultural Understanding

Dr Jon Mills. Crosscultural Understanding. Cultural Bias. Interpreting and judging phenomena by standards inherent to one’s own culture. Cultural Bias. For example People who read English often assume that it is natural to scan a visual field from left to right and from top to bottom. .

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Crosscultural Understanding

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  1. Dr Jon Mills Crosscultural Understanding

  2. Cultural Bias • Interpreting and judging phenomena by standards inherent to one’s own culture

  3. Cultural Bias • For example • People who read English often assume that it is natural to scan a visual field from left to right and from top to bottom.

  4. Cultural Bias • For example • In the United States it is typical for the "on" position of a toggle switch to be "up", whereas in the UK, Australia, and New Zealand it is "down.“ • In these countries, North is the top of a map, • Up is usually the larger quantity and better, as well.

  5. Cultural Bias • For example • Japanese do not place an X in a check-box to indicate acceptance — this indicates refusal.

  6. Discussion • Can you think of any more examples of cultural bias? • What misunderstandings do you think might occur because of such cultural bias?

  7. Stereotyping • When someone claims that members of another culture all share the same, often inferior or offensive characteristics.

  8. Types of stereotypes • racial e.g. Red Indians in cowboy films are seen as bloodthirsty savages • gender e.g. women are bad drivers • age e.g. old people are said to be very forgetful • religion e.g. Catholics families have a lot of children • profession e.g. all lawyers are greedy

  9. The typical Frenchman

  10. Historical basis

  11. The typicalEnglishman

  12. Basis in fiction

  13. Gender stereotypes in children's movies http://youtu.be/O4BxGtWvsvo

  14. African Men. Hollywood Stereotypes

  15. Stereotyping Muslims

  16. Different cultural assumptions • People may misinterpret each other's motives. • For example, • One group may assume that they are simply exchanging information about what they believe, • but the other believes that they are negotiating a change in behaviour.

  17. References Douglas, Mary (1982) "Cultural Bias," in: Douglas, M.: In the Active Voice, London: Routledge & Kegan Paul; 183-254. Andersen, Margaret L. & Howard Francis Taylor (2006). Sociology: Understanding a Diverse Society. Thomson Wadsworth. Seidner, Stanley S. (1982) Ethnicity, Language, and Power from a Psycholinguistic Perspective.Bruxelles: Centre de recherchesur le pluralinguisme.

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