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Cape May

Cape May. Donald Hoover and Rich Higginson Fairleigh Dickinson University. Social Media and FaceBook. 500 million active users 50% of active users log on to Facebook in any given day

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Cape May

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  1. Cape May Donald Hoover and Rich Higginson Fairleigh Dickinson University

  2. Social Media and FaceBook • 500 million active users • 50% of active users log on to Facebook in any given day • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month • More than 70 translations available on the site • About 70% of Facebook users are outside the United States • People on Facebook install 20 million applications every day • There are more than 250 million active users currently accessing Facebook through mobile devices. • People that use Facebook on mobile devices are twice as active on Facebook than non-mobile users. • FaceBook Website (2011) Fairleigh Dickinson University's PublicMind

  3. Have You Seen This Lately? Fairleigh Dickinson University's PublicMind

  4. QR Code • “Quick Response” • Can be read quickly from most cell phones. • Used to give details about a business, link to your website, YouTube video, driving directions, geo coordinates, or for coupons. Fairleigh Dickinson University's PublicMind

  5. Make your own App. • Mobileroadie • Link to your site • Great for Smart Phones • Retention and Engagement Tool Fairleigh Dickinson University's PublicMind

  6. Are You Square? Fairleigh Dickinson University's PublicMind

  7. Fairleigh Dickinson University's PublicMind

  8. Really Out There? • FourSQUARE • https://foursquare.com/business/ • Signing up for foursquare’s free Merchant Platform also allows you access to your Venue Stats dashboard, allowing you to track your customer foot traffic over time. • Mobile coupons, prizes or discounts – which are presented to users when they check in at or near your venue (through GPS). Fairleigh Dickinson University's PublicMind

  9. FOURSQUARE Fairleigh Dickinson University's PublicMind

  10. 21Share 2 EGGS, OVR EZ, HLD BCN Parade, May 1, 2011 Fairleigh Dickinson University's PublicMind

  11. Casting the Net • How do you tell time? • Sun Dial, Clock, Watch and Cell Phone • How do you communicate to customers? • Hard Copy, E-mail, FB, Twitter, and FourSquare Hit all audiences with Hard Copy and QR code reader linked to your website or YouTube video. Fairleigh Dickinson University's PublicMind

  12. Casino Destination Survey Fairleigh Dickinson University's PublicMind

  13. Casino Destination Survey • Nationwide telephone poll of 711 Adults 18+ • Asked 3 Questions: • If you had to spend a couple of days at a casino destination, at which one of these would you prefer to spend it…? • What is the main reason you do not prefer AC to these others? • What is AC’s BEST characteristic? Fairleigh Dickinson University's PublicMind

  14. First Choice - Total • Las Vegas (47%) 0verwhelming first choice • Followed by New Orleans (10%) and Atlantic City (8%) • 1 in 5 (21%) said “None” or “Don’t Know” Fairleigh Dickinson University's PublicMind

  15. First Choice - Region • AC fares much better in the Northeast than in other regions. Fairleigh Dickinson University's PublicMind

  16. Second Choice - Total • Atlantic City (23%) rates as well as New Orleans (22%) and Las Vegas (21%) as second choice. Fairleigh Dickinson University's PublicMind

  17. Reasons Why Not AC – Top 5 • ‘Just like others better’ (11%) and ‘It’s too far’ (10%) top list. • On the positive side, few have negative comments. • 1 in 4 (24%) Don’t Know. Possible opportunity. Fairleigh Dickinson University's PublicMind

  18. AC’s Best Characteristic – Top 5 • Those who picked AC are twice as likely to say the ‘Beach’ (26%) as say ‘Casinos’ (11%) as AC’s best characteristic. • ‘It’s Close’ (11%), ‘It’s Some Place New’ (8%) and the Entertainment (6%) round out the Top 5. Fairleigh Dickinson University's PublicMind

  19. Wrap Up • Don’t be surprised. • You need to speak with customers to understand their perceptions. Fairleigh Dickinson University's PublicMind

  20. Contact Information • Peter Woolley woolley@fdu.edu (973) 443-8725 • Richard Higginson richard_higginson@fdu.edu (908) 213-1971 • Donald Hoover dhoover@fdu.edu (609) 432-7297 Fairleigh Dickinson University's PublicMind

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