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Delicious Delights. Tina Ho San Leandro High School 12 th grade. What Is Delicious Delights. “Truffles on a Stick”. Crushed Oreo cookies, combined with cream cheese, covered in white chocolate. Mission Statement.
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Delicious Delights Tina Ho San Leandro High School 12th grade
What Is Delicious Delights • “Truffles on a Stick” • Crushed Oreo cookies, combined with • cream cheese, covered in white chocolate
Mission Statement • My mission is to provide the highest quality desserts at an affordable price. I strive to ensure every customer is happy with the product, and no customer is left unsatisfied with the price nor the quality.
Business Profile • Type of Business • Retail and manufacturing • Delicious Delight is a small sized business, serving individuals as well as small parties with customized bouquets of truffles. • Legal Structure • Sole Proprietorship • Reason for being a Sole Proprietor is because it is the easiest type of business structure to set up as well as dissolve, in the case that any problems may occur in the future. I like to be responsible for all details of the business, as well as all consequences.
About me • Member of The Academy of Business and Finance • and DECA for 3 years • Employee at Buffalo Distribution in Hayward California • Been baking since I was in 3rd grade
Why I Am Qualified to Run this business • Baking is something that I grew up with, and is my passion. • I have the dream to become an entrepreneur • Experimented and sold product around school
Analysis of Customer and Location Total Population • Male and Female • Ages 14-60+ Target Market • Serves customers primarily located in the Bay Area, however we can also ship our product to customers all around the country Potential Market Size
Where can I buy these truffles? • My home kitchen • Online based store • Local flee/farmers markets
Marketing and Promotional Plan • Flyers • Word of Mouth • Booths at the local flee/farmers market • Social Media ( Twitter, Instagram, Facebook)
Competition • Local bake shops • Sprinkles • George town cupcakes • Kara’s cupcakes • Starbucks
Capital & Repayment • Startup cost: $5,660 • $1,500 from personal savings • Gift of $1,000 from parents • $3,160 (Bank loan w/ interest rate of 6%) • - Payed over the next 2 years
Thank you for considering Delicious Delights