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“The Best Damn IPA on the Sea”. The Windjammer Brewing Company Newburyport, MA Commercial Wind Turbine Feasibility and Design Analysis . “Powered by the Wind”. Agenda. Expected Value Estimate Project Costs Financial Model Other Considerations Expected Service Costs Next Steps/Q&A.
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“The Best Damn IPA on the Sea” The Windjammer Brewing CompanyNewburyport, MACommercial Wind Turbine Feasibility and Design Analysis “Powered by the Wind”
Agenda • Expected Value • Estimate Project Costs • Financial Model • Other Considerations • ExpectedService Costs • Next Steps/Q&A • Introductions • Background • Business Drivers & Challenges • Project Goals • Why OPTIMA Engineering? • Proven Approach • Feasibility
Attendees: Windjammer Brewing Kenneth Lamb – CEO Bill Bock – COO Susan Pilsen – CMO Andrei Porter – CFO OPTIMA Engineering Tim Allen - Principal / Lead Engineer Ben Vestor- Financial Analyst Fred Field - Project Estimator - Estimator / PM
Background - Windjammer • Opened 2002 – Newburyport, Massachusetts • Microbrewer of Premium American-Style Ales • 20,000 Barrel Output – 2012 • 50,000 sq. ft. Facility - 5 year expansion capacity • 20 year lease on 10 acre lot abutting plant for future expansion • Reputation for using organic grains and an environmentally conscious operation • Experiencing 20% YoY production and revenue growth
Current Challenges • Increasingly competitive market • Looking to increase brand awareness • Pressures to reduce operating costs • Conserve cash flow - Increasing energy consumption (700 kWh – 2012) - Cost: $105,000 – 2012 - Energy use increasing 10% - Energy cost increasing 3% - 5 year facility headroom
Project Goals • Offset rising electricity costs • Utilize abutting 10 acre lot • Recognize reasonable ROI • Leverage Federal and State RECs and grants/subsidies • Realize 5-year payback period • Project completion within 18 months • Leverage turbine in marketing and brand awareness
Why OPTIMA Engineering? • Successful track record > Rich Markey Woodworking - 2012 > Town of Ipswich Utility Co. - 2011 > Town of Beverly MA Public Schools - 2010 • In-house subject-matter expertise >Engineering staff > Financial Analysts > Legal Council / Permitting > Construction Management > Strong local community presence • Proven Methodology and Approach
Proven Phased Appoach • Feasibility Analysis - Site Evaluation - Financial Analyst - Permitting Requirements • Engineering and Design - Site Development/Preparation - Turbine Installation - Electrical Utility tie – in • Project / Construction Management - PMP Development
Feasibility Analysis WIND = ELECTRICITY = $$$$ = = > Will the site generate enough wind? - Wind Characteristics > What turbine is right for you? - General Characteristics - Output - Height - Rotor Diameter
Feasibility Analysis (Cont.) > Will the site support the turbine? - Setbacks / Obstructions - Soil Condition - Permitting Constraints > Can you get there from here? -Transportation Access - Equipment Access > Where’s the Grid? - Access to Utility tie – in
Show me the MONEY! • Estimate the value of wind – generated electricity • Identify available subsidies - Renewable energy credits (REC) - Grant subsidies • Estimate Project Cost - Turbine Procurement - Site Development - Construction / Installation - Permitting Costs - Operational Costs - Insurance Costs
Does it make business sense? > Develop cash flow model > Analyze present value of discounted cash flow > Identify acceptable MARR > Estimate payback period Compare to other options - NPV analysis - Incorporate marketing revenue potential
Be a good neighbor! • Everyone is green – Just NIMBY! > Be proactive with abutters / local residents > Avoid costly project delays > Avoid potential negative PR > OPTIMA can HELP!
Next Steps • Step #1 – • Technical Feasibility Analysis • Is there enough wind? • Then and Only then – Step #2 • Financial Feasibility Analysis • Determine the Economic value • of the wind-generated electricity • Start with approval of LOI • $40,000 • Phase I Engineering Services