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Blocking & Tackling “ Back to the Basics”. Presented by: Stephen Downes Kevin J. Crowley. Stephen Downes. One of Cushman & Wakefield’s Senior Brokers Tenant Representation Specialist SIOR Office Designation Past President of the New York Chapter of SIOR. Kevin J. Crowley.
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Stephen Downes • One of Cushman & Wakefield’s Senior Brokers • Tenant Representation Specialist • SIOR Office Designation • Past President of the New York Chapter of SIOR
Kevin J. Crowley • Over 20 years experience • SIOR Office Designation • SIOR Industrial Designation • President of Crowley Commercial Real Estate Services • Past President Mid-Continent Chapter of SIOR
Type of Relations in the New Millennium • Traditional Services • Advisory Services • Management Services • Knowledge/Experience • Continuing Education/Reinvesment • Objectivity - Avoid or Disclose potential areas of conflict • Know your Strengths • Leverage your Experience
Developing a Client Relationship As Brokers we are/should be trying to cultivate the client relationship. This is a relationship business. Keys to a successful relationship: 1. Establish and maintain a regular schedule of communication and reporting. 2. Learn to know and be recognized by everyone in the client’s organization. 3. Show interest in the client’s business. 4. Be as available as you possibly can be - by phone, voice mail, e-mail, other.
Developing the Client Relationship Today - Develop a relationship with the client that builds trust.
Communicate, Communicate, Communicate • In the Beginning - Paper/ U.S. Postal Service • 80’s - Fax Machine • 90’s - E-mail/Cell Phone • New Century - HTML • Communicate, Communicate, Communicate
Getting the Assignment Area of Expertise Geographical Product Type Experience Agent/Company Resume Benchmarks of the Business Relationship
Getting the Listing • Analysis of the Market • Develop a Business Plan • Develop a Marketing Plan • What are the triggers to generate proposals and listings
Reporting and Communication E-mail Hard Copies By the inch/by the pound (see examples) How are you tracking your progress? How is the client tracking the process? Offer Solutions/Options Course of Action Necessary Reasonable Client input/feedback Report action steps taken.
Tools of the Trade Reports (see examples) Marketing Plans - Advertising Signage RFPs Delivery of Promises -We tend to over sell -Over Promise Under Promise/Over Deliver