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Building a successful mobile games for global market

Building a successful mobile games for global market. Publisher and Developer working together. Who is GAMEVIL?. Who is GAMEVIL?. Developed and serviced more than 100 mobile games Knowledge and experience for global market Strong both in iOS and Android. GAMEVIL Inc.

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Building a successful mobile games for global market

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  1. Building a successful mobile games for global market Publisher and Developer working together

  2. Who is GAMEVIL?

  3. Who is GAMEVIL? • Developed and serviced more than 100 mobile games • Knowledge and experience for global market • Strong both in iOS and Android GAMEVIL Inc. HQ in Seoul, Korea Since January, 2000 Mobile Games Development and Publishing Listed in KOSDAQ (July 2009) GAMEVIL USA Inc. GAMEVIL JAPAN Inc. Branch office in LA, USA Since February, 2006 Mobile Games Publishing 100M install base worldwide Branch office in Tokyo, Japan Since December, 2011 Mobile Games Publishing

  4. Who is GAMEVIL? Some of In-house games Some of Publishing games RPG Sports Sports RPG Music Action / Arcade Puzzle / Board Action / Arcade

  5. Who is GAMEVIL? Selected as the top 11 global publisher by Pocket Gamer Awards 2012

  6. Are developers and publishers getting along?

  7. Developer vs Publisher Often times, they dream different dreams under the same roof. Developer saying “Let’s make this happen”. (Our game is so good, we will make millions of dollars with it!) Publisher saying “Let’s make this happen”. (We paid the financial commitment so you’d better listen to us so we can make money!)

  8. Developer vs Publisher If it made a huge success, it’s all good. If not, we have problems. Developer saying, “Users? Marketing? Promotion? Any love to our game? Arrrrrr” Publisher saying, “Updates? Bugs? Retention ratio? Delay? Arrrrrr”

  9. Developer vs Publisher Developers should be well aware what they wish to achieve by working with publishers. Market or territory Financial commitment Investment or financing User acquisition and install base Marketing Analytics Customer service QA Technical support

  10. How can publishers better work with developers?

  11. Setting up the right process Alpha version Beta version Live version Feedback Feedback Discussion Discussion Feedback Discussion Data! Data! Launch QA Feedback Feedback Discussion Discussion Feedback Discussion Updates More Data Feedback Discussion …………………… and more.. • Technical advise during the course of development • Engine • Graphics • Anti hacking

  12. Mutual Discussion There are much things to decide among two parties. Platform Launch schedule Business model Target market Communication protocol and more...

  13. Share the same thoughts MAU DAU ARPPU

  14. Some of our experiences

  15. Air Penguin • Original game concept by developer • Changed Item shop UI • First launched with Paid version only • No1 in global Apple Appstore • Freemium version • Had to persuade the developer • Launched to Google Play and Korea open markets • Several times more download • Better ARPPU • Balance adjustment

  16. Last War • Separated Global and Korea operation • More hard core users in Korea • iOS and Android users in the same battle zone • Increase retention • Soldier card is the key • More slots encouraging collection and longer play time

  17. Fighter City • Originally launched by developer • Re-launch with GAMEVIL • Analyzed the previous version • Added more PvE contents • Improved UI • Reorganized contents flow • Balance adjustment • Data analysis • Server management by developer • Data and statistics page provided by publisher

  18. Plants War • Original game concept by developer • Set up updates plan and frequency • Bugs reported by users • Publisher took the actions first • Developer fixing and updates

  19. Thank you. Any questions? brian@gamevil.com

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