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Learning Objectives

Learning Objectives. What is supply chain management? How do supply chains add value? How does a supply chain work? How is a supply chain managed?. Nicole Miller. Nicole Miller Website. Supply Chain Management. Supply Chain, Marketing Channels, and Logistics are Related.

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Learning Objectives

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  1. Learning Objectives • What is supply chain management? • How do supply chains add value? • How does a supply chain work? • How is a supply chain managed?

  2. Nicole Miller Nicole Miller Website

  3. Supply Chain Management

  4. Supply Chain, Marketing Channels, and Logistics are Related

  5. Supply Chains Add Value

  6. Supply Chains Streamline Distribution FedEx Commercial

  7. Supply Chain Management Affects Marketing

  8. Check Yourself How does supply chain management add value?

  9. Information Flows

  10. Data Warehouse

  11. Electronic Data Interchange

  12. Pull and Push Supply Chain

  13. Check Yourself What are the various supply chain links associated with each information flow step? What is the difference between push and pull supply chains?

  14. Making Merchandise Flow

  15. How does Dell’s Merchandise Flow

  16. Distribution Center vs. Direct Store Delivery

  17. The Distribution Center ABC News Segment on a Walgreens Warehouse

  18. Inbound Transportation • Dispatcher coordinates deliveries • Manufacturer may pay transportation expenses or retailers may negotiate directly with trucking companies and pay expenses

  19. Receiving and Checking

  20. Storing and Cross-Docking

  21. Getting Merchandise Floor-Ready

  22. Shipping Merchandise to Stores • Shipping merchandise to stores is complex for multi-store chains • Distribution centers use sophisticated routing and scheduling systems

  23. Inventory Management Through Just-In-Time Systems Quick response (QR) Just-in-time (JIT) Zappos Website

  24. Benefits of JIT Systems

  25. Check Yourself What happens at each step of the merchandise flow in a typical supply chain? Why are just-in-time supply chain systems becoming so popular?

  26. Managing the Supply Chain Supply chain or channel conflict

  27. Managing Supply Chains Through Vertical Integration Independent or conventional supply chain

  28. Types of Vertical Marketing Systems

  29. Managing Supply Chains Through Strategic Relationships

  30. Relationship of supply chain members

  31. Check Yourself What are the different types of vertical marketing systems? How do firms develop strong strategic partnerships with their supply chain partners?

  32. Merchandise cartons that are cross-docked are prepackaged by the vendor for a specific store. Glossary Return to slide

  33. Manufacturers can ship merchandise either directly to a store or to a distribution center, where it is then shipped to the store. Glossary Return to slide

  34. Electronic data interchange (EDI) is the computer-to-computer exchange of business documents from a retailer to a vendor and back. Glossary Return to slide

  35. Just-in-time inventory systems are inventory management systems designed to deliver less merchandise on a more frequent basis than traditional inventory systems. Glossary Return to slide

  36. Radio frequency identification (RFID) tags are tiny computer chips that automatically transmit to a special scanner all the information about a container’s contents or individual products. Glossary Return to slide

  37. A strategic relationship or partnering relationship involves the supply chain members being committed to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial. Glossary Return to slide

  38. Supply chain management is a set of approaches and techniques firms employ to integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time, as well as to minimize system wide costs while satisfying the service levels that their customers require. Glossary Return to slide

  39. Vendor-managed inventory (VMI) is an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer’s inventory levels in each of its stores. Glossary Return to slide

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