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The role of Training in Insights-Driven Category Management

The role of Training in Insights-Driven Category Management. Michelle Patterson Director of Training & Development Category Management Knowledge Group.

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The role of Training in Insights-Driven Category Management

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  1. The role of Training in Insights-Driven Category Management Michelle Patterson Director of Training & Development Category Management Knowledge Group

  2. CMKG delivers a value-added, dynamic learning experience to every client and student that yields increased knowledge, skill, expertise and competitive advantage. In everything we do, our goal is to spread passion for category management and continuous learning. value-added knowledge passion

  3. Getting to Know CMKG: where we come from Manufacturers Retailers

  4. Getting to Know CMKG: what drives us • FIRST eLearning Solution for Category Management • FIRST Accredited Category Management Training company • FIRST Retailer-Specific Accredited Training Curriculum • NEXT…. More to come!

  5. Acceleration of change

  6. Acceleration of Change Creates New Demands • Data Generation • DEMAND: ability to manage, analyze and act on data • Smartphone / Tablet ownership went from negligible in 2003 to more than 140 Billion in 2013 • DEMAND: online purchase, product knowledge, price comparisons DEMAND: Strong foundational skills, ability to evolve insights * comScoreMobilens, US, 2013

  7. How should you equip your team to thrive in this state of change? • Embrace change • Focus on Capabilities, not Skills • Always Be Learning

  8. 3 Requirements to Equip Your Team to Thrive • Embrace change

  9. Establish Your Objective to Develop Capabilities, Not Check off a List of Skills. • Focus on Capabilities, not Skills Space Management Expert ProSpace Expert

  10. Recognize that Learning is Not an Isolated Event • Always Be Learning

  11. How to Build a Continuous Learning Environment P A R T N E R S H I P S

  12. 3 Requirements to Equip Your Team to Thrive in our Dynamic Environment • Embrace change • Focus on Capabilities, not Skills • Always Be Learning Build a Continuous Learning Environment

  13. How Training can Help Overcome Barriers to Successful CatMan Executions EXAMPLE

  14. Most Common Barrier Retailer Strategies Articulate Incorporate

  15. Why is Retailer Strategy Important? • RETAILER STRATEGY The CategoryPlan: Category Plan

  16. When Retailer Strategies aren’t part of the CatMan Process:

  17. Real Life Example

  18. CMKG’s Continuous Learning Path TM • Corporate Learning Objectives • Individual requirements • As you go: Workshops • Culmination: Case Studies • Blended Approach: • eLearning • Webinars • Classroom • Structured • Customizable • Unparalleled Coaching & Support • Feedback & Review • Resources

  19. The role of Training in Insights-Driven Category Management Category management knowledge group

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