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WHY INDIVIDUAL GIVING?

WHY INDIVIDUAL GIVING?. 2009 Contributions: $303.75 Billion by Source of Contributions (all figures are rounded). Source: Giving USA Foundation™/ Giving USA 2010. COST OF FUNDRAISING. According to Fund-Raising: Evaluating and Managing the Fund Development Process (1999).

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WHY INDIVIDUAL GIVING?

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  1. WHY INDIVIDUAL GIVING?

  2. 2009 Contributions: $303.75 Billion by Source of Contributions(all figures are rounded) Source: Giving USA Foundation™/ Giving USA 2010

  3. COST OF FUNDRAISING

  4. According to Fund-Raising: Evaluating and Managing the Fund Development Process (1999)

  5. SOLICITATION STAIRCASE $ Small Group Face to Face Phone Handwritten Letter Typed Letter E-Mail Video E-Mail Mass-produced Letter Newsletter News Item Advertisement

  6. WHAT MATTERS TO DONORS

  7. 20% said performance mattered the most, • 15% said image mattered the most, • 65% said Exposure, Interaction, Face Time mattered the most

  8. RELATIONSHIPS % I can no longer afford to donate 54 I feel other causes are more deserving 36.2 Death/Relocation 16.0 No Memory of ever supporting 18.4 Did not acknowledge my support 13.2 Did not inform me how my money was used 8.1 Survey of 4000 lapsed donors in USA 2000/2001

  9. continued… No longer needed my support 5.6 Quality of support by X was poor 5.1 Was asked for inappropriate sum 4.3 Communication by X was inappropriate 3.8 Did not take account of my wishes 2.6 Staff were not helpful 2.1 Survey of 4000 lapsed donors in USA 2000/2001

  10. WHY PEOPLE GIVE Research covering the last 20 years suggests the number one reason to give cited by donors who give: “I believe in your mission” Source: Chronicle of Philanthropy

  11. OTHER REASONS PEOPLE GIVE • Care about their community • Fiscal stability of the organization • Trust and like the Leadership • Respect for and/or experience with organization • Engaged with the organization’s work • Asked in the “right” way by the “right” person

  12. PHILOSOPHY

  13. Old to New Giving not Asking Donor Old to Investor Outsider to Insider

  14. BIG GIFTS

  15. $5 million Kimmel Center for the Performing Arts in Philadelphia Sidney Kimmel. • $1 million to Old Dartmouth Historical Society from Anonymous • $2.5 million to help build a new full-service YMCA at Fort Mill's Baxter Village subdivision in North Carolina Anonymous

  16. continued… • $15 million to Mercy Foundation from Alex G. Spanos • $1 million to Maddie’s Fund from David and Cheryl Duffield • $4.75 million to CARE and Save • $1 million to University of Kentucky from an employee, Richard Barbella.

  17. continued… • $1.7 million to the University of Georgia's College of Education Eileen Russell, a former professor at the school. • $6.2 million to the CDC Foundation from Zell Kravinsky. • $5.1 million gift in trust to East Carolina University Charles and Hazel Freeze.

  18. continued… • $3 million to High Point University from La-Z-Boy Chairman Patrick Norton. • the Children Bill and Melinda Gates

  19. THE DONOR PYRAMID Planned Gifts Capital Gifts Personal Contact & Involvement Amount of Gift Special Gifts Renewed Donor Newly Acquired Donor The Universe

  20. FUTURE GIFTS 79% of bequest donors have some affiliation with the charitable beneficiary. Membership and being a past recipient of charity’s service are the most frequently cited types of affiliation (31% and 24% respectively). The average length of affiliation with the charitable beneficiary is 23 years. Source: National Council on Planned Giving

  21. WHAT YOU CAN EXPECT!

  22. FEEDBACK FROM PILOTS SITES

  23. “It Just Takes One is already showing the potential to be one of best things to happen in terms of moving us toward a best practices annual campaign, energizing our board leadership, thinking long term and following advice of BGCA & outside gurus to do what we know we should have been doing for a long time anyway, especially in driving home "the most effective and efficient fundraising is one volunteer face to face with a peer!"    Club CPO

  24. QUESTIONS

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