VIP Seller Benefit Presentation

1. VIP Seller Benefit Presentation Home Selling System

2. I’ve Had My Home Listed &My House Just Won’t Sell! Sell in 16 – 60 days or less!

3. YOUR HOME WILL SELL • Fast • For Top Dollar • With the Least Amount of Hassle

4. What if you could sell now for top dollar… • Forget the hassles of selling and / or renting…. • And get multiple tax breaks? • Interested?

5. THE BIG FOUR 4THINGS (Yes, That’s Correct – 3) SELL HOMES... • PRICE - Our Research Analyst will research “listed and sold” pricing for comparable homes in your area, and we will set a price that is fair, market supported and attractive to buyers. • CLEANLINESS -This is an often overlooked, critical component in selling a home. We will provide you with a clear roadmap to help ensure that your home is always “ready for show.” • MARKETING - Simply put, our Marketing will astound you. Our Marketing Systems are based on those used by Craig Proctor, an expert in real estate marketing. Successful and unique marketing strategies are how we get results!

6. ~OR~ • CREATIVE FINANCING • Seller must offer their property with creative financing • NO BANK LOANS

7. Pricing it Right! • 90% of any great marketing plan is pricing your home in the right range • The price MUST be below those homes that offer more features or your home will sit on the market until they home sell first

8. 5 Options for Sellers Who Can’t Sell • Drop the price, drop the price, drop the price and lose money • Wait, Wait, Wait • Short Sale • Rent = “4 letter” word • Sell NOW using a creative exit strategy

9. How Most Agents Operate: Its no wonder they can’t sell homes! Telemarketing Admin Sales Service Marketing Computers/Data Entry

10. Craigslist • Daily Postings Generate Multiple Leads and Huge Interest • Lead Capture Follow-up immediately acted upon by a dedicated Inside Sales Team • Postings are Disseminated to 100’s of Other Real Estate Websites

11. To the Market Presence…

12. Your individual address.com Sharpconceptsrealty.com HGTV’s FrontDoor.com Realestate.com Oodle.com Craigslist Hotpads.com FreeClevelandHomesearch.com Coldwell Banker* Remax* Prudential* Homes.com Realtor.com Realestate.yahoo.com Neighborcity.com BuyandSellinPGH.com BobVila.com Homegain.com MSN.com Livingchoices.com Uniquehomes.com Trulia.com Zillow.com Realestatebook.com Listings.Listhub.net Homevalue.com HarmonHomes.com HomeFinder.com ResortScape.com * Subject to Brokers Reciprocity** Just a Few of the Websites Where You Can Find Your Home

13. Our Most Recent Client Survey • Shows that 90.6% of our clients would come back to (INSERT NAME OF COMPANY) What Our Clients Are Saying…. INSERT CLIENT TESTIMONIAL HERE

14. What Our Clients Are Saying…. INSERT CLIENT TESTIMONIAL HERE INSERT CLIENT TESTIMONIAL HERE

15. Scenario: Retail Sale • $150,000 – List Price • Drop price, drop price, drop price! • $132,000 – Sale Price • -$8,100 – 6% Commission to both agents • -$4,000 – seller closing costs • -$4,050 – seller concession 3% • ($16,150 – seller costs) • $115,850 Net Check from Title Company • Remember this number because we will come back to it. • What’s owed? • Is this a short sale?

16. Scenario: Rental • $150,000 – List Price • Drop Price, Drop Price, Drop Price! • Decision To Rent It • Market For Sale • Craigslist, Mls, Post, Repost Ads Daily • Show Property Over And Over • Deal With No Shows And Time Wasters • 30 -90 Day Vacancy Looking For A Tenant • Screening: Credit Verification, Job Verification, Criminal History, Reference Checks • Then Collect The Rent And Chase People Down • And Hope They Don’t Destroy Your House.

17. Seller {Landlord} Expenses When Renting • 8% Vacancy Fee • One Month Vacancy • At Least 1 Mo Out Of 12 House Will Be Vacant • Every Month Vacant Is Money Lost • 5-10% Management Fee • Stark Property Management Company Example • $100 A Mo Per Unit • 5-10% Maintenance Fee • Including • Water/Sewer/Grass/Snow/ Garbage Pick Up • Appliances

18. What is a lease with option? • Rental Agreement • Plus A “Pre-agreed Upon” Sale Of The Property In The Next 6 To 24 Months • Buyers Put Non-refundable Option Money Down That They Don’t Want To Loose • Buyers Are Responsible For All Upkeep And Utilities • Buyers Get Approved For Mortgage And Buy ASAP.

19. Why Are Lease Options Working? • Home prices are bottoming out, sellers are getting realistic that they won’t get the price they want today, opening a big market for home sellers. • Sellers who can’t sell are more open to creative selling strategies • The house is vacant • Carrying 2 mortgages • House is not selling • Seller maintains on time mortgage payments and good credit • Banks are still tight with lending criteria, so there’s an abundance of buyers who want the rent to own option

20. Top 3 Seller Questions • What is major damage occurs? • Mindset – “Ownership” not renters • Improve property • Why would I purposely damage my own house • Large down payment • Hazard Insurance – landlord and renters policy • Midnight move out • They move out with notice • Just re-sell it • Seller keeps the option deposit • Money collection {Rent and Monthly rent} • Angelo Russo, Avalon Escrow Company ($50 a mo) • Title company can collect

21. 5 Parts of a Lease Option Contract • Rental Agreement • 1 Year, With 1 Year Option To Continue • Utilities Included And Paid By The Buyer • 10% Late Fee If Rent Paid After 5th Of Month • Option Money A. 1-2% Of Purchase Price • Future Purchase Price • Seller Typically Gets Full Asking Price • Rent Credits A. 10% Of The Rent Rate B. Incentive For Tenant Buyer To Pay Rent On Time And Eventually Buy Property Outright • Assignment Fee/ Commission A. Paid By The Buyer

22. Tenant Buyer Writes 2 Checks All Checks Paid “Avalon Escrow” • Option Deposit • Applied • 3% Buyer’s Agent / Assignment Fee • Sellers Option Consideration Fee • First month’s rent - $1,250 • Rent Credit - 10% • Applied • Reduces the Sales Price • ~OR~ • Down payment

23. The Closing • The title company handles the payment collection. • Protects the seller and buyer • Makes buyer pay on time • Makes sure seller pays the mortgage and doesn’t go into foreclosure • The title company charges $50 month. • Buyers pays for this service

24. The Sharp Success Process • The Seller Now Has Options. • A Buyer Is Ready To Buy And Move In Now. • We Only Work With Qualified Buyers • We Handle All The Screening: Job, Credit, Criminal • We Show The Property By Appointment • No Long Term Vacancy • No Inconveniences • Property Is Sold For A Higher Net Profit!

25. The Hook For Buyers • Once a buyer realizes they can own instead of rent they will beat down our doors to own your home. • We tell buyers: • “If you want to tie up this property, you need to put down $1,000 in earnest money to lock it up. Are you ready to lock up this property?”

26. Scenario: Lease Option Sale • $150,000 – Future Sale Price – FULL ASKING PRICE • -$3,500 Now – Option Deposit Non- Refundable • -$9,000 Seller Concession 6% To The Buyer • -$4,000 Seller Closing Costs • -$4,500 Sellers Agent Commission (3% Of $150k) • $129,000 NET PROCEEDS From The Sale • +$3500 TODAY From Buyer • $132,500 – NET PROCEEDS In Their Pocket • + “Margin Over Payment” $150 /Mo For 2 Years = $3,600 Cash Flow Proceeds • + Principal Pay down = $200 / Mo = $4,800 PrinPaydown • + Depreciation = 3.5% Value = $5250 BENEFIT!!!!! Per Year!!!!!!! • $3500 Tax Savings - $10,500 - 35% Tax Bracket (Includes Fed, State And Local) • +$144,400 Net Net Over Course Of Agreement • **All number are approximate and projected. Not Guaranteed!

27. Next Steps • Seller Agrees to Allow (INSERT COMPANY NAME) to Market Their Property • Sign the: Letter of Intent Then we begin immediately to find a buyer!