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ProAgria Crop services

ProAgria Crop services. Sari Peltonen Senior Development Manager Association of ProAgria Centres. ProAgria Crop - services. Offers analyses and know-how to improve production and profit knowledge to optimise and improve field production capacity knowledge to analyse soil structure

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ProAgria Crop services

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  1. ProAgria Cropservices Sari Peltonen Senior DevelopmentManager Association of ProAgria Centres

  2. ProAgria Crop - services • Offers • analyses and know-how to improve production and profit • knowledge to optimise and improve field production capacity • knowledge to analyse soil structure • knowledge to choose right plants and varieties • skills to optimise production inputs • methods to increase and develop product quality • analyses about environmental impacts

  3. Contents of services in crop production 1. Cultivation planning  aims for production (yield, use of inputs) 2. Consultion in the field  optimization of the inputs • 3. Profit analyses and evaluation of the results (plot-based notes) • future plans • improve the results

  4. Cultivationplanning - crop rotation - soil analyses data - fertilization - liming - crop protection - EU regulations - environmental issues

  5. Remoteadvisor • Internet-basedsystem • Recommendations for plantprotection • Otherreal-timemessages • Plot-basednotesarecollected to data banks → traceability

  6. Agriculture Plot Database Data input Data management, processing, classification Yield analysis Farmer Comparison data for operational development Plotwise cultivation notes National traceability

  7. BENCHMARKING OF THE RESULTS Benchmarkinggroups Ownresult

  8. Follow-up of productioncosts, springwheat Springwheat, variablecosts, euro/ha fertilization plantprotection other totalsum seed Source: ProAgria Agricultural PlotDatabase

  9. Profitability of cereal productionhasbeenlow Springwheat, netincome, euro/ha on average Source: ProAgria Agricultural PlotDatabase

  10. ProCultivationduring the period of year • Analysis of the • economical outcome • Comparative data analysis • Analysis of the biologicalresults • Plot-basednotes • New cultivationplan Autumn Winter Summer Spring • Checking of the cultivationplan • Consultation in EU supports Consultation in the field Consultation in the field Consultation in the field

  11. Performingservices according to ”manuscripts” • Include: • whatadvantagethisservicehas • what is the contents of the service • whatareadditionalservices to beoffered • what is the recommendedtime for service • what is the basis for pricedetermination • how to pre-inform the customer • whatdocumentsareleft to a farm • whattools to beused • whatkind of advisor is best to performthisservice

  12. Performingservices Marketing and sellingservices Performingservice Customerrelationship management Pre-work On-servicework Checkotherinterests Closing Callbyfarmers Contactbyadvisors Activeselling of services Documentation Updatinginformation Maintainingcontacts Sending the bill Collectingfeed-back

  13. Performingservices On-farmservice At the office (Remote) Performingservice • Prepare to service • Get the relevantinformationfrom the customer • Make sure youhaveall the informationyouneed to • perform the service • On-servicework • - Giveyourexpertise • Checkotherinterests the customermayhave • Closing • - Make sure youbothknowwhathasbeenagreed

  14. Farm-based cultivationplanning • Advantages for a farmer • rightplants to rightfield-plots (market-analyses) • savings in use of inputs • youtake the responsibilitythat the plan is right and • fullfills the criteria Marketing arguments

  15. Training of advisors • The advisorshouldupdateall the relevantinformation • needed in cropplanningconsultation • Trainingdays on currentthings (new varieties, new products, • new regulations in subsidies (voluntary for advisors) • NEW: web-basedexam for cultivationplanning • analyses of personal know-how, feedback and outcome in • developmentdiscussionwith the foreman

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