1 / 34

Adam Hume Head of Futurology, BBC Broadcast Vice Chairman and Convenor, Business Models, TVAF

Adam Hume Head of Futurology, BBC Broadcast Vice Chairman and Convenor, Business Models, TVAF. Agenda ….World Markets ….Broadcasters ….Advertisers. The advertiser’s best friend.

zelia
Download Presentation

Adam Hume Head of Futurology, BBC Broadcast Vice Chairman and Convenor, Business Models, TVAF

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Adam Hume Head of Futurology, BBC Broadcast Vice Chairman and Convenor, Business Models, TVAF

  2. Agenda ….World Markets ….Broadcasters ….Advertisers

  3. The advertiser’s best friend

  4. Buffering(putting the kids to bed)Bookmarking(never miss an episode)Grazing(record now.. Decide later)Stacking (binge on Friends) PDRs already have their own vocabulary Archiving (dump to tape)Compressing (miss the boring bits)Extending (watch the goals again)Pausing (Phone… loo…)

  5. And the explosion in take up is close.. very close…

  6. JAPAN

  7. JAPAN

  8. USA 18% 6% VHS/DVD combo HDTV 4% 5% PDR PC/TV Tuner

  9. USA Gartner G2, Jan 2004

  10. UK

  11. Storage –medium term • Today, the average size disc in a PC sold in the UK is 120GB • In 2007 it will be 600GB+ • You can upgrade a Mk1 TiVo to 130hrs for 200 Euro • Windows Media Centres have 100+ hrs as standard • iPods store more than most people’s entire CD collections • By 2012 you will be able to record your entire life on one disk in audio/56k video • Molecular computing, biological computing (Bacteriorhodopsin), quantum tunnelling, lithium niobate holographic memory (2TB per crystal!)

  12. Broadcasters1. Make content more accessible… push and pull models.2. Help consumer navigate round your offering.3.Create new programming propositions.

  13. Trailer Selection

  14. Groupings

  15. Richer details

  16. Segmentation

  17. Segmentation/navigation

  18. Recommendations

  19. Recommendations

  20. Genres

  21. AdvertisersWorking on making advertising work harder in a PDR – new and exciting advertising models that allow commercials to be updated, extended and targeted.

  22. 1) Methods of describing which ads(s)/proms(s) are shown2) Acquisition of alternative content, before or on demand3) Updating of interstitials, and other lifetime issues4) Telescoping and interactive content Other non-technical issues 1) Who owns the content ~(including ads) on the device2) Unrequested capture of content onto a user-owned device…. does it require user interaction? Advertising CFC

  23. As PDRs establish themselves, some facts are becoming less disputable. Few can now question that they will find a place in a many households – a relatively safe prediction for the UK seems to be 40%-50% of homes by the end of this decade…. it is simply a matter of time before significant PDR uptake causes reaction from clients and agencies. Tom Johnson, digital futures director at Mediaedge

  24. Agencies will have to change, simply because consumers will change and advertising clients will demand it. And when this change takes place, there will be a real chance to create world in which advertising offers clients consistently relevant, compelling and effective communications through their PDR. It is the chance to create our very own primetime. Tom Johnson, digital futures director at Mediaedge

  25. The Biggest opportunities ever presented to the Television Advertising Industry are the Pause Button and the ability gain truly 1 to 1 messages. • With the ability of the consumer to pause the show, we can add the concept of depth and duration to the basic foundation of TV Advertising. • With the ability to understand consumer behaviour in their TV and Radio consumption we can ensure that every message they see is relevant We just need to learn how to think outside the advertising break and learn to take advantage of this potential

  26. The Evolution of the Ad break X POD 3 POD 1 POD 2 30 Minute Show Program Block A Program Block B Program Block C Program Block D Long Form Ad Content Showcase Sponsored Telescope Telescope Coupon

  27. No information (metadata)

  28. No information (metadata) No Audience

  29. TV Anytime is not just about TV!

  30. “New” Broadcast 2005 DTT-H handsets ? 3G Video/WiFi 2004 20Mbps 4G in 2006

  31. Provider Provider Networks In-home Network In-home Network The future Gateway PDR removable media Networks PDR NDR Gateway control/content control DVD service providerscontent providers storage home of the future

More Related