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Lab #5. Protein Supplements. Marketing Terms Used on Labeling. Powerful Top-notch Has “super powers” “eat good, look great” Increases muscle size Essential to brain function Clean Reduces symptoms of fatigue Reduces cholesterol and fights heart disease Supports lean muscle growth
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Lab #5 Protein Supplements
Marketing Terms Used on Labeling • Powerful • Top-notch • Has “super powers” • “eat good, look great” • Increases muscle size • Essential to brain function • Clean • Reduces symptoms of fatigue • Reduces cholesterol and fights heart disease • Supports lean muscle growth • Ridiculously delicious • Great taste • Provides “critical nutrition” • Organic • Pure • All natural • Super advanced • “get lean and toned” • Will “increase strength by over 40%” • Ultra-premium • Improved energy and focus • Intensify energy
Ingredients • Lean green green tea – “burns fat and maximizes performance” • Oolong tea • Caffeine – 200 mg • PEA (phenylethylalanine) – neurotransmitter resembling amphetamines in structure; can be addictive; found in chocolate; marketed to “reduce stress, enhance mood, and increase focus” • Synephrine – similar to ephedrine; not an approved OTC drug; aka Bitter Orange; marketed to “increase energy levels, suppress appetite, promote fat loss” • Isobutyryl thiamine disulfide – synthetic derivative of thiamine; may “improve fatigue, improve memory, reduce psycho-behavioral inhibition, and improve erectile dysfunction” • Raspberry ketones – natural phenolic compound that is the primary aroma compound of red raspberries; no research showing benefits – ketone supplement marketed for “fat burning” and “weight loss” • Evodiamine – has been shown to reduce fat uptake in mouse studies; Neither its fat-burning effects in humans nor any potential side effects have been empirically established • Ginger root – used for nausea/indigestion • Bioperine – derived from black pepper extract; “nutrient absorption enhancer”