OUR COMPASS

2. OUR COMPASS Inspired by insight & passion, we create delightfully simple food – every single day VISION Stabburet will be no1 in food and soft drinks in Norway. We will create growth in our categories, strengthen our brands and develop new products that excite both consumers and customers alike. Stabburet will deliver high quality and the best solutions. We will be characterized by our expertise and operational excellence throughout the value chain. Stabburet will deliver best value for consumers and customers, and thus become the most profitable actor in the industry. BUSINESS IDEAL Innovative ı Trustworthy ı Hands On “On the front foot” ı Responsible ı Open REPUTATION Our people ı Profitable growth STRATEGIC FOCUS AREAS Customers Consumers Category Mgmt Products Efficient supply chain VALUES OBJECTIVES AND PLANS