Assignment Two Presentation E-Marketing (MN319)

1. Assignment TwoPresentationE-Marketing (MN319) Shane Byrne 10369083 Lorna Mc Carrick 10372535 Suzanne Coffey 10344061 Conor Mahon 10350247

2. Donavan's CentraGreenfields shopping centreMaynoothCo. Kildare

3. Donovan's Centra & Centra Franchise • Franchise of Musgrave-Supervalue ,Centra chain. A convenience store. • Store is located in Greenfields shopping centre Maynooth Co. Kildare • 458 Centra stores in the Republic of Ireland. 120 Centra stores in Northern Ireland. In 2006 17% increase in Revenue €1.2 bn

4. About Centra > Background • Centra is Ireland’s leading convenience retail group, with bright, accessible stores in over 450 locations throughout the country.Centra stores provide you with convenient shopping solutions, have all the items you need and are good value for money.We have a reputation for quality, value and friendly service, and the fact that stores are independently owned and operated by local people means that shoppers get the best of both worlds - commitment to the traditional values of good fresh foods and excellent services, combined with the price power and state-of-the art retail systems of a big national food store group. • Visit Musgrave.ie, our "Parent Company"

5. Donovan’s Centra’s Social Media As Centra is one of Irelands leading convenience chain stores they already had a strong online reputation with their use of; • Official website … all information covered from store locater to contact details • Active Facebook and Twitter

6. Official Website

7. Facebook

8. Recommendations • As Donovan’s Centra is part of a franchise the stores social media marketing is done by the franchiser. • But we felt this didn’t help benefit Donovan’s Centra which suffers from seasonal sales due to the increase in the towns student population during the academic year • So we set up the stores own personal Facebook and how we think it would look

9. http://www.facebook.com/#!/profile.php?id=100003766586109 Daily Offers

10. Importance of E-Marketing • Businesses engage in email marketing because it works. And works well. Here are the numbers... • The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to "fall" to $39.40, when email will account for $67.8 billion in sales . • 72% of respondents to an E-Consultancy survey in early 2011 described email's ROI as excellent or good. Only organic SEO scored better . • A 2011 Merchant Circle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher. • A 2011 business survey by Ireland's Marketing Institute saw 84% claiming email marketing was important or very important to their marketing strategy.

11. In a 2011 Focus survey of marketers, the channel cited most often as the best performer over the previous 12 months was email. • The Foresee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand . • In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email

13. CentraSocial Media Links; • http://www.facebook.com/#!/CentraIreland • http://www.centra.ie/ • http://www.facebook.com/#!/profile.php?id=100003766586109

14. Thank you for your time. If you have any questions we are happy to answer them now. Donavans’ Centra, Greenfield Shopping Centre, Maynooth.