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Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™

Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™ . NEW TEAM MEMBERS. 2010 Coordinators Simon Obholzer Leanne Pohlmann Contact details: Email: 2010@capetown.travel Tel nr: 021 487 6800. CAPE TOWN 2010 BUSINESS PLAN.

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Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™

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  1. Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™

  2. NEW TEAM MEMBERS 2010 Coordinators • Simon Obholzer • Leanne Pohlmann Contact details: • Email: 2010@capetown.travel • Tel nr: 021 487 6800

  3. CAPE TOWN 2010 BUSINESS PLAN Outlines Host City’s planning, project areas, work streams & legacy projects for 2010 Work streams are linked, coordinated and monitored for delivery, time frames, budget & compliance CTT is involved in the following work streams:

  4. PROJECT SCOPE • A - Destination Marketing • B - Visitor Services • C - Industry Services & Accommodation • D - Responsible Tourism • E - Communication • F - eMarketing

  5. Cape Town Tourism

  6. 2010 MINI WEBSITE www.capetown.travel/2010 MOCK UP OF MINI WEBSITE

  7. 2010 MINI WEBSITE • Awaiting FIFA approval on logo & structuring content • Anticipated launch date: 1 May • Points to highlight: • Top Banner- regular updated image to highlight progression of stadium • Member Zone: downloads and application forms relevant to industry. • Training schedules and storage of training presentations. • Contact us through here! • E-newsletter- subscribe! • Blog- contribute! • Updated information: • Accommodation & Tours • FAQ’s • Events

  8. FAQ’s Updated on 2010 mini-site • Safety & security • Stadium Info • Transport • Green Goal • Ticketing

  9. 2010 INDUSTRY OPPORTUNITIES 2010 1 2010 Accommodation 2 2010 Tour operator programme 3 2010 Code of responsible Tourism 4 2010 Service Excellence Programme 5 2010 Safety and security programme

  10. Communication Opportunities 2010 Visitors Guide • 2 releases planned • Pre-2010 release in November 2009 • 2010 release in January 2010 to capture final draw info and match schedule Touchscreens • Infrastructure of 20 Touch/LCD Screen Kiosks all around the Cape Town Metropole with plans to increase. • Planned for the future are larger LCD screens

  11. FIFA EVENTS opportunities • Confederations Cup 14 June - 28 June 2009 • contact Cape Town Tourism for add-on packages and extended stay options • Final Draw - 4 December 2009 • Exploring Opportunities with Host City to provide tourism services during this event. Exact numbers and duration of their stay to be confirmed • Approximately 3000 visitors, includes FIFA delegates, Commercial sponsors, Spousal partners We will prompt you for your luxury WOW packages & keep you up to date via our site! • World Broadcast Media Conference: 5 – 9 December • World Cup: 11 June - 11 July 2010

  12. CTT CAMPAIGNS CAPE TOWN, Africa’s greatest city is ready to welcome the world! • Soccer language: celebration, welcoming, colourful, fans and action shots • Indaba- May • Stand with 2010 theme • 365 Countdown-June • Soccer related activities at all Visitor Information centers to create citizen awareness • Extended Stay Campaign-Ongoing • Winter Campaign - 1 June 2009 • Summer Campaign - 1 Dec 2009 • FIFA Welcome Campaign - June 2010

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