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Verizon Employee Workshop Series

Verizon Employee Workshop Series. Part 1: The World Wide Web & Information Architecture Mike Webb, B.S. Communication Cornell University 1997, VP IT. The Web. Internet History & Background World Wide Web (R-)evolution Significance in modern business. The Internet’s Military Origins.

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Verizon Employee Workshop Series

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  1. Verizon Employee Workshop Series Part 1: The World Wide Web & Information Architecture Mike Webb, B.S. Communication Cornell University 1997, VP IT Mike Webb – COMM 301

  2. The Web • Internet History & Background • World Wide Web (R-)evolution • Significance in modern business Mike Webb – COMM 301

  3. The Internet’s Military Origins • 1960’s • Cold War threatened nuclear destruction • Department of Defense – ARPA (Advanced Research Projects Agency) • ARPANET • Decentralized • Adaptable (Net Timeline – http://www.pbs.org/internet/timeline/) Mike Webb – COMM 301

  4. Academic Connection • ARPANET first connected four U.S. universities • 1970’s: e-mail popular among researchers • Public gradually became aware • 1982: first use of word “Internet” (Net Timeline – http://www.pbs.org/internet/timeline/) Mike Webb – COMM 301

  5. Personal Computers http://ed-thelen.org/comp-hist/ http://www.apple-history.com/ Mike Webb – COMM 301

  6. Increased User-Friendliness 2001 1981 Mike Webb – COMM 301

  7. What is the World Wide Web? • NOT the Internet • ONE way of USING the Internet • Analogous to E-Mail, IM, FTP, Telnet, etc. • What is (was) the Information Superhighway? • “Media-friendly” term for the WWW and Internet Mike Webb – COMM 301

  8. Early development of the WWW • 1993: Mosaic released, first graphical web browser • 1994: Netscape released • 1995: Microsoft Internet Explorer released Mike Webb – COMM 301

  9. First-Generation Design • Early designs were simple, primitive • “Cool” to have a web site – even for large companies Mike Webb – COMM 301

  10. Modern Design • Advanced web technologies • Powerful control over layout • Web sites are still “cool,” but only as long as they’re good Mike Webb – COMM 301

  11. The Direction • Web design is: • An Art • A Science • It has become “Information Architecture…” Mike Webb – COMM 301

  12. Business Significance For companies of almost any size… • Web presence was once a luxury • Now it is a necessity • Speed/efficiency of online communication is now indispensable Mike Webb – COMM 301

  13. About Information Architecture • IA is a Synthesis • Technology is at the core • Art/design/layout give form to the technology • Organizational/logical thinking bring the site to life Mike Webb – COMM 301

  14. A Good Web Site… • … makes things easier/more convenient for both customer and company • Everything is there for a reason • Form follows function; substance precedes style Mike Webb – COMM 301

  15. E-Commerce is HOT • Even in 1996, >$1billion/year was exchanged online • Online commerce used to be a convenient supplement • Now for many businesses it is an essential component • More than ever, information (and IA) is at the heart of business Mike Webb – COMM 301

  16. Thank you! Be sure to visit http://www.verizon.com/ Reach me at mrwebb@verizon.com Mike Webb – COMM 301

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