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KCA Long Range Plan 2020-2025

KCA Long Range Plan 2020-2025. Core Strategy I. Cultivate value-added marketing opportunities

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KCA Long Range Plan 2020-2025

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  1. KCA Long Range Plan 2020-2025 • Core Strategy I. Cultivate value-added marketing opportunities This strategy is focused on growing Beef Solutions through more disciplined market planning, a broader customer base and an expanded product portfolio. This strategy also includes several initiatives directed at improving the CPH program and developing programs to add more value to Kentucky cattle through special marketing alternatives or new business models enabling the finishing of beef cattle in Kentucky. • Core Strategy II. Strengthen research, demonstration and outreach This strategy includes initiatives focused on providing more education to KCA members and improved outreach to consumers and key influencers. KCA will collaborate with universities to complete research projects and will explore the development of a regional “Beef Center of Excellence” that will provide leadership to the Southeastern United States in research and education efforts focused on beef cattle. • Core Strategy III. Improve KCA engagement, collaboration and advocacy This strategy involves initiatives that will strengthen county organizations, improve the overall value proposition of KCA and increase the level of engagement of KCA members on legislative and policy issues.KCA will seek new ways to collaborate with Universities, Boards and other agricultural organizations and will complete an assessment of youth activities and events to improve their effectiveness. • Core Strategy IV. Develop and leverage organizational infrastructure and capabilities This strategy is focused on upgrading internal systems and infrastructure ranging from the producer database to information technology capabilities. Included in this effort will be the completion of a comprehensive technology and facility plan to drive resource allocation over the next several years and investment in employee development, training and compensation programs to ensure the retention of a high caliber, motivated staff.

  2. Forage (Pasture + Hay) Acres, 2017 KY

  3. Beef Cow Inventory/Cattle in Feedlots • THE PROBLEM • Mud, No Grain • Stricter trucking regulations • Antibiotic regulations • Consumers demand traceability • Food miles • Lexington, KY Ulysses, KS • (Red River Feeding Company): • Approx. 1000 miles • 15 hours

  4. Top Beef Packing Plants in the U.S. JBS National Beef Tyson

  5. 2010 U.S. Population Density

  6. CORN FOR GRAIN ACRES SOYBEANS FOR BEAN ACRES

  7. Total Value of Agricultural Production by County, 2017 KY

  8. Is there a Solution: Put your assets on the table • Identify a customer • Feed out cattle locally • MonoslopeBeef Barns • Utilize byproducts of the distillery industry as a high quality feedstuff • Build a beef processing plant within the region • Develop a Beef & Forage Innovation Center • Motivate, Stimulate, Educate

  9. Kentucky Beef Network 2001-Present

  10. Who is Kentucky Beef network? • Goal: Help Kentucky beef cattle farmers improve animal health, genetics, forages, and marketing opportunities by enhancing producer profitability. • The Kentucky Beef Network is a cooperative effort working with producers, the University of Kentucky, Kentucky Department of Agriculture, Farm Bureau, Regional Universities, and County Organizations. • Partnership with the University of Kentucky IRM Beef Team to execute all of our education efforts.

  11. KBN Training Programs • Beef Quality and Care Assurance (2001-Present) • Ensure beef and dairy cattle are managed in a manner that will result in safe and wholesome beef and milk products for the consumer while focusing on best management practices for handling and care of cattle. • Re-certification every three years • 85% of trainees make changes to their operation post training • 25,416 people trained • Beef Efficiency Conference (2013-Present) • Invite nationally recognized speakers to Beef Efficiency Conference • Challenge attendees thoughts on where efficiencies can be found on the farm • Over 2,100 people have attended a Beef Efficiency Conference

  12. Field Associates ) • Resource for implementation of best management practices on the farm • 5 field associates • 2018: Visited 471 farm 25% New Producers • Covered 86 counties 72% of Kentucky

  13. Master Series Highlights • Master Cattlemen (2001-Present) • Goal: Increase producer awareness of basic production practices • 10 classroom sessions • Reached 11% of 38,000 beef producers since 2001 • Adoption of management practices= KY farm impact $13.6 million per year or $4,500 per year per producer • Master Grazer (2006-Present) • Teach efficient utilization of forages available in Kentucky to extend the grazing season • Grazing Practices put to work: • Increased total pounds of beef produced from 683 lbs to 810 lbs. • Returns increased by $103/acre

  14. Cattle Management • Integrated Reproductive Management (2015-Present) • Goal: Change producer behavior through implementation of sound management practices and controlling the breeding/calving seasons • Initially implemented in the SOAR Region in Eastern Kentucky • Wide Variety of management levels present • Simple Goal= Point A to Point B (this is different for every farm) • 150 farms participated in 40 counties= 7,000 cows impacted • Avg Return to farm for implementation : $3,300 24% increase in revenue • Certified Pre-Conditioned for Health 45 days post Weaning (2001-Present) • Sale Locations- Guthrie, Owensboro, Springfield, Lexington, Richmond, Paris • Over 330,124 head sold Est Net Return per head- $60.46

  15. Our Kentucky beef supply chain begins with producers delivering their program compliant cows to JSW Farm The Chop Shop for processing into beef trim. The beef trim is delivered to Creation Gardens by The Chop Shop to be packaged into Kentucky Cattlemen’s Ground Beef. Creation Gardens delivers 1 lb. ground beef packages or 8 oz. patties to the Kroger Distribution Center for delivery to the 89 Kroger locations carrying Kentucky Cattlemen’s Ground Beef. Supply chain

  16. Data Represents March 2, 2018 – June 30, 2019 Kentucky Farm Family impact Total: $721,142.71

  17. Data Represents March 2, 2018 – June 30, 2019 Packaged Pounds Total 426,220 lbs.

  18. Beef SolutionsPhone: 859-278-0899Email: beefsolutionsinfo@kycattle.org

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