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COM 517 COMMUNICATION IN POLITICS Media Effects

COM 517 COMMUNICATION IN POLITICS Media Effects. Media Effects and Political Communication: the impact of media on individuals. Bullet Theory/Hypodermic Effect (1920s-1930s): Berlo Limited Effects (1940s-1950s): Lazarsfeld, Berelson Gatekeepers Minimal Effects (1960s): Klapper

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COM 517 COMMUNICATION IN POLITICS Media Effects

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  1. COM 517 COMMUNICATION IN POLITICS Media Effects Media Effects and Political Communication: the impact of media on individuals • Bullet Theory/Hypodermic Effect (1920s-1930s): Berlo • Limited Effects (1940s-1950s): Lazarsfeld, Berelson Gatekeepers • Minimal Effects (1960s): Klapper • (Indirect) Powerful Effects (1970s-80s): Patterson aka Social Construction • Diffusion of information: Rogers • Agenda Setting (McCombs) • Noelle-Neumann: Spiral of Silence (who can speak?) • Framing: (from Critical Theory and Cultural Studies) • Lang and Lang: television not only transmits information, the process itself creates its own impressions: direct and indirect stimuli • Katz and Dayan: “Media” events

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