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It’s not just for kids anymore.

It’s not just for kids anymore. . A business guide to using Mike McClure, Social Media Director at The Yaffe Group Macomb-OU INCubator June 7, 2012. Infographics by: onlinemba.com. OVER 70%. Facebook Changes: “Like Us” Landing Pages Went Away.

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It’s not just for kids anymore.

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  1. It’s not just for kids anymore. A business guide to using Mike McClure, Social Media Director at The Yaffe Group Macomb-OU INCubator June 7, 2012

  2. Infographics by: onlinemba.com

  3. OVER 70%

  4. Facebook Changes: “Like Us” Landing Pages Went Away

  5. Facebook Changes: Added Mandatory Timeline for Brands

  6. Facebook Changes: Enlarged Profile Picture Unexpectedly

  7. Facebook Changes: Added 5 Levels of Administration

  8. Beware!

  9. Be Aware!

  10. WHY?

  11. REASONS YOUR BRAND SHOULD BE ON FACEBOOK. • 1. Your customers & potential customers are already there. Connect & engage with them. • 2. To get found by people who are searching for yourproduct or services. • 3. Improve your company’s chances of being found bysearch engines. 70%

  12. 4. Create a community around your business. • 5. Spread your ideas among people who like your company • 6. Collect and capture feedback about your brand, your products or services. • 7. Provides another communication channel • 8. Generate leads. 70%

  13. Getting Started: The Administrator

  14. SETTING UP YOUR TIMELINECover Photo Dimensions: 851 x 315 pixels

  15. SETTING UP YOUR TIMELINEWORDS - Per Facebook policies, it can’t include: • Price or purchase information • Contact info • References to Facebook features or actions • Calls to action

  16. SETTING UP YOUR TIMELINEProfile picture: 180 x 180 pixels, shrinks down to 32 x 32 pixels

  17. Decide whether or not toEnable Messages?

  18. Use your Apps section to promote your products or services

  19. Pinning Promotions to thetop of your page

  20. Feature or Hide Stories

  21. Invite your friends to like your page

  22. Get your Vanity URL

  23. Invite your customers

  24. Be Interactive, Fun & Helpful

  25. A picture really is worth 1000 words

  26. Post content multiple times a day

  27. Finding relevant content

  28. Promote your blogs

  29. Create Events

  30. Create Contest, Giveaways

  31. Facebook Coupons – Still a good idea

  32. Introduce New Products, Give Exclusive peeks, seek feedback

  33. Ask Questions

  34. Be relevant to your brand Infographics by: publicisconsultantsUSA

  35. Customer engagement leads tomore customer engagement

  36. Listen to your competitors

  37. Try Facebook Ads

  38. Facebook Insights

  39. Analytics showing ROI

  40. Mike McClure Executive Creative Director & Social Media Director The Yaffe Group mikem@yaffe.com 248.262.9626 @mikekmcclure facebook.com/TheYaffeGroup

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