1 / 16

CITRUS PROMOTION GROUP 2013 ACTIVITIES PERIOD OF JANUARY-DECEMBER

CITRUS PROMOTION GROUP 2013 ACTIVITIES PERIOD OF JANUARY-DECEMBER . FAIRS 1- DOMESTIC FAIRS AND FESTIVALS . January 2013 – ERZİN CITRUS FESTIVAL

zizi
Download Presentation

CITRUS PROMOTION GROUP 2013 ACTIVITIES PERIOD OF JANUARY-DECEMBER

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CITRUS PROMOTION GROUP2013 ACTIVITIES PERIOD OF JANUARY-DECEMBER

  2. FAIRS1- DOMESTIC FAIRS AND FESTIVALS January 2013 – ERZİN CITRUS FESTIVAL Citrus Promotion Group will participate as it usually does every year with a stand at the Erzin International Citrus, Culture and Art Festival organized since January 2011 in Hatay, in the district of Erzin.   April 2013 – MERSİN AGRICULTURE AND FOOD FAIR Citrus Promotion Group will participate as it usually does every year with a stand at the Mersin Agriculture and Food Fair, held in April 2013, in order to increase the domestic consumption of citrus products , to allow the foreign participators to meet with Turkish citrus products on site and to increase the export capacity. The role of the Citrus Promotion Group at the CPG stand will be to distribute advertisement brochures, information leaflets and give information about the foundation and mission of the Citrus Promotion Group.   November 2013 – MERSİN CITRUS FESTIVAL The Citrus sector, of great importance for our region, will meet in November at the Citrus Festival which takes place in Mersin, the heart of Turkish citrus fruit. The stand of the Citrus Promotion Group, with takes place in the Mezitli seashore at the Adnan Menderes Boulevard, will be decorated with citrus fruit and will offer orange juice to the visitors, informing them about the foundation, mission and activities of the CPG. November 2013 – SEFERİHİSAR EASY PEELERS FESTİVAL Citrus Promotion Group will participate as it usually does every year with a stand at «Seferihisar Easy Peelers Festival», held in November 2013 to make the promotion of Satsuma mandarin, an important export product, appreciated by the consumers because of its quality and aroma, as well as the other citrus fruits. Our stand will be the unique stand to distribute free citrus fruit juice, the most of it freshly squeezed onsite. Apart from it, visitors will be given information and brochures about citrus products and the Citrus Promotion Group

  3. 2- INTERNATIONAL FAIRS FEBRUARY 2013 – FRUIT LOGISTICA FAIR Citrus Promotion Group will participate with a stand of 119 m2 to FRUIT LOGISTICA, INTERNATIONAL FRESH PRODUCE TRADE SHOW, held in Berlin, Germany in February 2013, under the umbrella of the Mediterranean Exporter Unions, which is responsible for the national participation to the fair. Among the duties assigned to the Citrus Promotion Group at the stand there is the information about CPG and Turkish citrus production and export to the companies. Besides, brochures and leaflets about Turkish citrus exporters will be distributed. Citrus promotion Group will be widely advertised through billboards, airlines companies advertisement means and also fair advertising areas. MARCH 2013 – FODEX JAPAN FAIR Citrus Promotion Group will participate with a stand to Fodex Japan Fair, held in March in Chiba/Japan. This fair is particularly important as fresh fruit sector if we consider that grapefruit is the only fruit to be exported to Japan. Mart MAY 2013 – IRAN AGROFOOD Citrus Promotion Group will participate with a stand to the fair “Iran Food & Hospitality « held in March 2013 in Teheran in Iran. “Iran Food & Hospitality Fair”, “Iran Agricultural Fair” and “Iran Food, Beverage & Packaging Technology Fair” are simultaneously held and it will be the occasion for the Turkish Promotion Group to give information about Turkish citrus production, export and companies, aiming a population of 66,4 million, one of the biggest population of the Middle East. Besides, brochures and leaflets about Turkish citrus exporters will be distributed. SEPTEMBER 2013 – WORLDFOOD MOSCOW Turkish Promotion Group will participate with a specially designed stand to “Worldfood Moscow” held in the Russian Federation, in September 2013. During the event, Turkish Promotion Group will provide information to the companies about TPG and about Turkish citrus production and export. The stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to make bilateral negotiations in a special meeting area.  

  4. NOVEMBER 2013 - IRAK AGROFOOD FAIR Turkish Promotion Group will participate with a specially designed stand to “Iraq Agro-Food, the International Exhibition for Agriculture, Food, Food Processing and Packaging», held in November 2013 . Our stand is a centre of interest in the fair due to the visual details and as Turkish Promotion Group , the stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to make bilateral negotiations in a special meeting area.  Besides, the catalogues and brochures of various companies will be displayed and given to the people interested. Moreover, a translation service will be given to the exporters during the fair, with offer of fresh squeezed fruit juice and catering to the people coming to the meetings. SEPTEMBER 2013 – ASIA FRUIT LOGISTICA Fair/ HONG KONG Turkish Promotion Groupwill participate to “Asia Fruit Logistica” Fair, held in September 2013 in Hong Kong/ People’s Republic of China, with a stand of 9 m2.

  5. PROJECTS SUPPORTED IN 2013 CitrusExportTo Far East Project: In the framework of the Committee of Fresh Fruit Export Development to the Far East under the presidency of the Export General Directorate of the Ministry of Economy of the Republic of Turkey, one of the projects supported by CPG, as part of the activities set up for the development of Turkish exports in Far East countries, is «the project of research of efficiency of cold applications on Mediterranean fruit fly eggs and larvae in the citrus fruit as a problem for Turkish citrus exports» carried out by the Directorate of Agricultural Research and Policies Plant Protection Research Station of Bornova (UDTI), aiming particularly the fruit to be sent to the Far East markets.

  6. Project Of Developmnet of CitrusVaireties: CPG also supports the project «Project of development of Citrus varieties» carried out by the Alata Horticultural Research Station, in order to find new citrus varieties able to increase the competitiveness of Turkish citrus industry, to extend the period of the year where fresh citrus fruit can be found, with earlier and late varieties so to maintain the market share of Turkey citrus, to enter again the West European markets, as better and more stable import markets and to find new markets. • Development of New EasypeelersVarieties Project: CPG also supports the projects «Development of new easy peelers varieties suitable for exportation and gaining to the sector» and «Improvement of new mandarin varieties with very early / early and late ripening period via mutation breeding» developedby BATEM - Development of BATEM – West MediterraneanAgriculturalResearchInstitute. • Development of CitrusVarieties Project: CPG also supports the project «Development of citrus varieties» carried out by the Horticultural Section of the Agriculture Faculty of Çukurova University aiming the development of early lemon varieties, which represents about 35 per cent of Turkish citrus exports, as well as early and late and at the same time productive and especially seedless orange and easy peelers varieties, with big fruit and of high quality in order to extend the citrus availability throughout the year as the current varieties are mainly varieties of mid-season to increase the competitiveness of Turkey on world citrus markets.All the Projectswilltake 5 yearsfrom 2011 to 2016 to be completed..

  7. www.turkishcitrus.com ; Turkish Citrus B2B Project (Portal where CPG members can make online trade with foreign importers through internet), E-Mail Marketing (promotion twice a month by sending e-mails to potential citrus importers in target countries) and Google Advertisement (Specify the countries and the foreign languages chosen by CPG and then ensure that CPG web site is listed when citrus research is made by these countries and through the chosen foreign languages). These 3 portal projects are supported by CPG.   • CitrusPromotion Film: In the framework of the promotion campaign 2012-2013 , CPG has prepared a Citrus Promotion Film, filmed by DDF agence with the team of «The Magnificent Century» series, approved by the Ministry of Economy and Turkish Exporters Assembly, to the target countries determined by CPG, i.e. Russian Federation, Poland, Ukraine, Romania, Iraq and Middle East countries. The promotion film will be shown from 11 November 2013 to 15 December 2013 for a period of 5 weeks in the target countries and television channels. • Tarkan Concert: CPG is currently in negotiations with Tarkan and the Turkish dance group «Fire of Anatolia» to make a show/concert in the «Red Square» for the promotion of Turkish citrus in Russian Federation.

  8. Citrus Data System: CPG is supporting the studies concerning the elaboration of Citrus Data Systems. The aim is to create a dynamic citrus management model including environmental conditions like meteorological, soil and hydrology information as well as information about production like number of trees, varieties, age and productivity , which will provide a high resolution map of the citrus production areas, by using the last technologies in geographical information systems and remote sensing data. The Model, with these functions, aims to contribute to the development of right production and marketing policies at short and long term of the industry linked to the citrus production. • Project 1: Creationof Citrus Data System (NARBIS) in the lower part of Adana, in the plain of Seyhan • Project 2: Citrus Management Model : Pilot Area of Seyhan, lower part of Adana • Project 3: Creationof Citrus Data System in the district of Hatay

  9. South AfricaStudyVisit: Turkish Promotion Group organized an investigation delegation composed of 25 people to South Africa between 12-18 May 2013 to investigate on-site the technology and points reached in matter of production trends, packing technology, export and scientific research in citrus sector. In the programme, a visit was made to the Fresh Produce Exporters Forum – FPEF, founded in 1998, with its headquarters in Cape Town, which is a voluntary, non-profit organization which providing leadership and services to its members, the international buying community and the fresh fruit export industry as a whole, having an active role in the framework of area reform programmes, to the company Sundays River Citrus (SRCC), in the region of Simondium, which is a cooperative where local citrus producers, packing houses, producers and exporters work together, the company River Bioscience, founded by producers and exporters and the Citrus Research International, founded in order to increase in long term the global competitiveness of citrus growers in South Africa by developing, supporting, providing and coordinating research and technical services.

  10. International Food R&D Market Project :CPG supports the Internationalfood R&D market project. It is the gold sponsor of the International Food R&D Market Project, whose organisation is made by the Aegean Exporter Union General Secretariat, which targets a food export figure of 55 billion dollars in 2023 by developing new production and technological methods, by strengthening the cooperation between universities-industrial sector, by contributing to the development of the food and agricultural sector. • CLAM: The membership to the Mediterranean Countries Citrus Contact Committee (CLAM), founded in 1955 as an international professional organization in order to strengthen the individual activities of the Mediterranean citrus producer countries..

  11. CITRUS PROMOTION GROUP2014 ACTIVITIESPERIOD OF JANUARY-DECEMBER

  12. FAIRS1- DOMESTIC FAIRS AND FESTIVALS January 2014– ERZİN CITRUS FESTIVAL Citrus Promotion Group will participate in January 2014 as it usually does every year with a stand at the Erzin International Citrus, Culture and Art Festival in Hatay, in the district of Erzin.   April 2014– MERSİN AGRICULTURE AND FOOD FAIR Citrus Promotion Group will participate as it usually does every year with a stand at the Mersin Agriculture and Food Fair, held in April 2014, in order to increase the domestic consumption of citrus products , to allow the foreign participators to meet with Turkish citrus products on site and to increase the export capacity. The role of the Citrus Promotion Group at the CPG stand will be to distribute advertisement brochures, information leaflets and give information about the foundation and mission of the Citrus Promotion Group.   November 2014– MERSİN CITRUS FESTIVAL The Citrus sector, of great importance for our region, will meet in november at the Citrus Festival which takes place in Mersin, the heart of Turkish citrus fruit. The stand of the Citrus Promotion Group, with takes place in the Mezitli seashore at the Adnan Menderes Boulevard, will be decorated with citrus fruit and will offer orange juice to the visitors, informing them about the foundation, mission and activities of the CPG. November 2014– SEFERİHİSAR EASY PEELERS FESTİVAL Citrus Promotion Group will participate as it usually does every year with a stand at «Seferihisar Easy Peelers Festival», held in November 2014to make the promotion of Satsuma mandarin, an important export product, appreciated by the consumers because of its quality and aroma, as well as the other citrus fruits. Our stand will be the unique stand to distribute free citrus fruit juice, the most of it freshly squeezed onsite. Apart from it, visitors will be given information and brochures about citrus products and the Citrus Promotion Group

  13. 2- INTERNATIONAL FAIRS FEBRUARY 2014– FRUIT LOGISTICA FAIR Citrus Promotion Group will participate with a stand of 119 m2 to FRUIT LOGISTICA, INTERNATIONAL FRESH PRODUCE TRADE SHOW, held in Berlin, Germany in February 2013, under the umbrella of the Mediterranean Exporter Unions, which is responsible for the national participation to the fair. Among the duties assigned to the Citrus Promotion Group at the stand there is the information about CPG and Turkish citrus production and export to the companies. Besides, brochures and leaflets about Turkish citrus exporters will be distributed. Citrus promotion Group will be widely advertised through billboards, airlines companies advertisement means and also fair advertising areas. MARCH 2014– FODEX JAPAN FAIR Citrus Promotion Group will participate with a stand to Fodex Japan Fair, held in March in Chiba/Japan. This fair is particularly important as fresh fruit sector if we consider that grapefruit is the only fruit to be exported to Japan. Mart MAY 2014– IRAN AGROFOOD Citrus Promotion Group will participate with a stand to the fair “Iran Food & Hospitality « held in May 2014 in Teheran in Iran. “Iran Food & Hospitality Fair”, “Iran Agricultural Fair” and “Iran Food, Beverage & Packaging Technology Fair” are simultaneously held and it will be the occasion for the Turkish Promotion Group to give information about Turkish citrus production, export and companies, aiming a population of 66,4 million, one of the biggest population of the Middle East. Besides, brochures and leaflets about Turkish citrus exporters will be distributed. SEPTEMBER 2014– WORLDFOOD MOSCOW Turkish Promotion Group will participate with a specially designed stand to “Worldfood Moscow” held in the Russian Federation, in September 2014. During the event, Turkish Promotion Group will provide information to the companies about TPG and about Turkish citrus production and export. The stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to make bilateral negotiations in a special meeting area.  

  14. . SEPTEMBER 2014 – ASIA FRUIT LOGISTICA Fair/ HONG KONG Turkish Promotion Groupwill participate to “Asia Fruit Logistica” Fair, held in September 2014 in Hong Kong/ People’s Republic of China, with a stand of 9 m2. NOVEMBER 2014 WORLD OF PERİSHABLES/DUBAİ FAIR No participation is scheduled in World of Perishables/Dubai Fair, held in November 2014 in Dubai and organized by the Mediterranean Exporter Unions for the national participation. NOVEMBER 2014 FRESH PRODUCE UKRAINE/ KIEV FAIR Turkish Promotion Group will participate with a specially designed stand to Fresh Produce Ukraine/Kiev Fair, held in November 2014 in Kiev. NOVEMBER 2014 - IRAK AGROFOOD FAIR Turkish Promotion Group will participate with a specially designed stand to “Iraq Agro-Food, the International Exhibition for Agriculture, Food, Food Processing and Packaging», held in November 2014 . Our stand is a centre of interest in the fair due to the visual details and as Turkish Promotion Group , the stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to make bilateral negotiations in a special meeting area.  Besides, the catalogues and brochures of various companies will be displayed and given to the people interested. Moreover, a translation service will be given to the exporters during the fair, with offer of fresh squeezed fruit juice and catering to the people coming to the meetings.

  15. PROJECTS TO BE SUPPORTED IN 2014 • CPG will support UDTI project, for the providing of Far East markets with citrus products carried out by the Committee for the development of Fresh Fruit Exports to Far East Markets. • CPG will support the project «Development and gaining to the market of new easy peelers varieties suitable for export», conducted by BATEM –West Mediterranean Agricultural Research Station. • CPG will support the project «Development of citrus varieties» carried out by the Horticultural section of the Faculty of Agriculture of the Çukurova University. • CPG will support the project «Development of citrus varieties» carried out by the Alata Horticultural Research Institute . • The following 3 portal projects are supported by CPG. www.turkishcitrus.com ; Turkish Citrus B2B Project (Portal where CPG members can make online trade with foreign importers through internet), E-Mail Marketing (promotion twice a month by sending e-mails to potential citrus importers in target countries) and Google Advertisement (Specify the countries and the foreign languages chosen by CPG and then ensure that CPG web site is listed when citrus research is made by these countries and through the chosen foreign languages).

  16. It is foreseen to create a terminal in the port of Novorossisk, one of the ports found in the region of Krasnodar, known as the Russian South entry gate and main entry gate to Russia for fresh fruit and vegetable from Turkey, representing 21 per cent of Russian foreign trade, with a shipment capacity of 85,5 millions tons, being the biggest harbour in Russia, in order to provide service to Turkish exporters of fresh fruit and vegetables selling product in this zone. • CPG will support the studies concerning the creation of a Citrus Data System. • It is foreseen to found the «Citrus Academy», which will perform different activities, projects and training in any sector concerning the citrus production and exportation. The aim of this academy will be to give a more efficient and effective services to the CPG, by creating and increasing the skilled labour force in the area of production and foreign trade, by enhancing the knowledge and experience of existing managers and workers of citrus exporter companies. • CPG will work with a consulting firm to make a China Market Research. • CPG has received the proposals of two companies recommended by our Commercial Counsellor to organize B2B meetings in the English market to be realized in 2014.

More Related