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ICEF Online – an overview for Educators & Service providers

ICEF Online – an overview for Educators & Service providers. Bridging both business and social networking, the Virtual Workshop 3.0 enables individuals and organizations to build contacts, relationships and sales channels in a forward-thinking and cost-effective manner. .

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ICEF Online – an overview for Educators & Service providers

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  1. ICEF Online – an overview for Educators & Service providers Bridging both business and social networking, the Virtual Workshop3.0 enables individuals and organizations to build contacts, relationships and sales channels in a forward-thinking and cost-effective manner.

  2. Find (and be found) by agents • Connect with over 1,000 agents from over 100 countries • Access the platform 24/7, means you can find and be found regardless of time zones. 2

  3. ICEF Online home

  4. Screen agents • All agents are pre-screened by ICEF’s agency department & must supply 4 educator referees, who are contacted to validate their support for each applicant • Agents are encouraged to list contact details for their referees in their profiles • Agents can be privately rated by educators, according to their performance, importance, or other criteria. 4

  5. Agent Profile View

  6. Agent Profile View (continued)

  7. Meet agents • All year round in the Virtual Workshop • Meet with existing agents and new agents • All agents at ICEF Workshops receive 12 weeks free access to the Virtual Workshop, which can be upgraded to full membership 7

  8. The meeting hall

  9. Train & communicate with agents • Live chat (text or voice) + provide training resources for agents to download & study • ICEF Agent Training Course – to be released later this year • Education Agent Training Course (Australia) – study online for free, then pay to do the test at an ICEF workshop 9

  10. Live chat

  11. New conversation (email)

  12. Support agents • Support your agents with up-to-date & approved marketing materials • Many marketing materials are stored in one central location, easily accessible to large numbers of agency staff, in all locations • Agents can download & distribute to prospective students • Allow agents to order hard copies to be posted / couriered 12

  13. Resource viewing and ordering

  14. Who uses ICEF Online? • Over 1,250 educators, agents and service providers from 128 countries • Quality assured (prospective and current) business partners • All ICEF Workshop participants receive 12 weeks free access to the Virtual Workshop – the ideal platform for follow-up 14

  15. Membership statistics • Launched in November 2006 • Current membership figures: • Agents: 1,078 from 109 countries Educators: 169 from 27 countries Service providers: 8 from 6 countries • See www.icefonline.com/clients.html 15

  16. Agent members • Current membership figures are: • Agents: 1,078 from 109 countries • Top 10 membership countries: • Russia - 111 Spain - 33 • China - 68 Brazil - 32 • Japan - 64 Turkey - 31 • India - 59 Germany - 30 • South Korea - 35 Australia - 28 16

  17. Usage statistics • From November 2006 to September 2009: • Over 110,000 member profiles viewed • Over 55,000 messages sent • Over 2,300 provider supplied marketing documents & files uploaded for agents to download & share with prospective students 17

  18. Virtual Workshop 3.0 – new features • Set-up and run text or voice chats with agents, educators and service providers • Simplified navigation, richer profiles, and the ability to create unlimited image galleries, as well as downloadable & orderable marketing materials • Feeds of recent messages, partner activity, new members, new discussion forum topics and the latest market intelligence downloads and resources 18

  19. Account home

  20. Educator Profile View 20

  21. Educator Profile View (cont.) 21

  22. Open networking area • Read current industry news and member announcements • Discuss topics of interest with agents, educators and service providers • Promote special offers and new programs to agents • Click to view profiles of commenting members and communicate privately 22

  23. Open networking area

  24. Client feedback - Virtual workshop educator members “I have at least 50 new agents and have had 3 enrolments to date” Keith Pollard - Harrogate Tutorial College, UK “I am very happy with the contacts made. I have tracked at least 5 enrollments through this service in a short amount of time and that has proven to be very successful for the little amount of time and effort I took to set up my profile and send out letters to prospective agents. “ Arlene Spencer - Fulton-Montgomery Community College State University of New York, USA 24

  25. Pricing – Virtual workshop • One time account set-up: € 250 • Annual fee: € 995 • Total for first year: €1,245 25

  26. ICEF Workshop – Special Offer • Pay€ 795 for your first 12 months + € 000 set-up fee • Discount of € 450 • Offer valid until your 12 week trial account closes 26

  27. Enquiry generation • Receive direct exclusive enquiries ONLY from the source countries you choose • Purchase extra enquiry credits any time • Manage enquiry page content + enquiry form which show on HyperStudy.com when students search for a study level / programme type / location you offer 27

  28. Manage & motivate agents • Enquiry generation service provides your agents with your enquiries to follow up and convert to enrolments • Free enquiry management system helps agents professionally manage all enquiries 28

  29. Enquiry generation 29

  30. Enquiry page and form 30

  31. Enquiry management (included with Enquiry generation) • View / update enquiry details + add notes or attach files to an enquiry • Set up single / multiple auto-responder messages with attachment/s • Manually and / or auto-forward enquiries to agency partners or staff • Search & export enquiry data using various criteria 31

  32. Enquiry generation home

  33. Client feedback - Enquiry generation ... the best marketing investment we've made to date ... helped refocus the college's direction and increased our student numbers... we are now at full capacity and looking to expand our operations. Elizabeth Bence - Owner Elizabeth Bence School of Fashion, Australia Over the past 6 years we have increased our student numbers and kept our diversity at a good level. Our leads have had a conversion rate of around 5%. The ease of use of the system made it easy for us to work with, keep track of, and evaluate our enquiries. Martin Crawford - Administration Manager Bond University, Australia 33

  34. Pricing – Enquiry generation 400 EURO credit: approx. 80 enquiries 800 EURO credit (+ 5% volume bonus): approx. 168 enquiries 1200 EURO credit (+ 10% volume bonus): approx. 264 enquiries 1600 EURO credit (+ 15% volume bonus): approx. 368 enquiries 2000 EURO credit (+ 20% volume bonus): approx. 440 enquiries 34

  35. What next ? • Email hkreiner@icef.com with questions • Use your free 12 week Virtual Workshop account to follow –up after the workshop • Get 1 : 1 training @ the ICEF Online table • Order enquiry generation via www.icefonline.com or the ICEF Online table • THANK YOU 35

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