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Community Alcohol Action Network

Community Alcohol Action Network. CAAN raises public awareness of social and cultural pressures that encourage unsafe use, and mobilises the community to take action against aggressive marketing, unsafe products and inappropriate means of supply. Goals.

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Community Alcohol Action Network

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  1. Community Alcohol Action Network CAAN raises public awareness of social and cultural pressures that encourage unsafe use, and mobilises the community to take action against aggressive marketing, unsafe products and inappropriate means of supply.

  2. Goals • Our goal is to lessen cultural cues for heavy and unsafe drinking • To encourage the community to voice concerns and take action • To address environmental pressures that encourage heavy and risky drinking • Long-term aim is to change the expectations people have of alcohol

  3. Strategies Media Advocacy and Community Mobilisation

  4. Odd Expectations • DJ on radio • Eastern suburbs basketball club • Warrnambool Racing Club • Moonee Valley Racing Club

  5. Marketing Advertising Sponsorship New products Product labeling Product placement Accessibility Social supply Retail sales Local government Taxation regime Lead Issues

  6. Ottawa Charter on Health Promotion Build healthy public policy Create supportive environments Strengthen community action Develop personal skills Re-orient health services WHO, 1986

  7. Alcohol prevention crucial because System keeps recruiting heavy drinkers ...due to interaction b/w individual and environment/community. Change is needed in individual decision making and the social, economic or physical environment Holder, Prevention of alcohol problems in 21st century, American J of Addiction, 10, 1 2001

  8. ‘Preventive approaches that hold the greatest promise are community based and community wide and focus on both individual behaviour and environmental pressures.’ Peter Anderson Health Challenges 2 Evidence of Health Promotion Effectiveness WHO 2000

  9. Fundamental Attribution Error To overestimate importance of character traits in determining human behaviour, instead of situation and context. Environment is a powerful shaper of behaviour as it sets up expectations and norms Malcolm Gladwell The Tipping Point Little, Brown and Co 2000

  10. Alcohol advertising overseas • Banned on TV & cinemas in France • Banned on radio & TV in Denmark • Banned in Sweden (except low strength beer) • Allowed on TV & radio after 11.30 pm in Spain Source: Global status report on alcohol WHO,1999

  11. OECD countries with bans on spirits advert have 16% lower consumption than countries without bans • Countries with bans on beer and wine advert have 11% lower consumption than countries with bans on spirits adverts only • Car deaths are 10% lower when spirits adverts is banned and 23% lower when beer and wine and spirits advert is banned Griffith Edwards WHO Conference on Young People and Alcohol, Ministry Health & Social Affairs, Sweden

  12. Alcohol Beverages Advertising Code Advertising must • present a mature and responsible approach to drinking • not have evident appeal to children or adolescents • not suggest alcohol contributes to social /sexual success • not encourage excessive drinking • not encourage underage drinking • not encourage offensive behavior

  13. Taking action on Advertising • Manifestation of the culture • Research based – it is a real factor • Obvious - everyone can relate to it • Political leverage - government has threatened a tougher system of regulation • People can get involved locally or nationally

  14. "Who is James Boag?" The Print Campaign "Foaming Glass"Helmut Newton 2000 Next Slide End Slideshow

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  16. Well Heres the deal i think i can out drink anyone out there on bundy rum that is so i am putting up an offer any who thinks they can out drink me put up your $100 and ill put up $100 and we will drink for the day/night last one standing/still drinking takes the cash and if $100 aint enough we can allways up the wager so if u come from the sunshine coast send an email to Drunken_idiot@hotmail.com. and let the game begin’ Liquid Duck, female, 18, Camperdown VIC bundabergrum.com/chat/viewtopic

  17. “well 2 and a half bottles is my record and the only reason i stoped was cos i ran out i achived this last weekend. and in reply to your question i am 18 so yes young dumb but can drink plenty of rum.” bundabergrum.com/chat Posted by Liquid Duck 24 Feb 2004. Copied 17 June 2004

  18. Next • Resource kit for people to take local action • Workshops in regional Victoria • Video store application for a packaged liquor licence

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