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short bio of Oliver Jamie statistics and facts about food and nutrition Jamie’s approach about how obesity and unhealthy eating habits should be improved social implications of his activity. “the one who wish to change the world”. → transform the way we eat .
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short bio of Oliver Jamie • statistics and facts about food and nutrition • Jamie’s approach about how obesity and unhealthy eating habits should be improved • social implications of his activity
“the one who wish to change the world” → transform the way we eat → re-address the balance
culinary talent and passion for creating fresh, honest and delicious food celebrity chef appearances in media fame and charm the power of food maintaining health
change not only on individual, but on governmental level, too → his movement aims at families and different communities → proposes a business model
statistics and facts America is the unhealthiest country of the world → diet-related diseases → shorter lifespan → eating the liver to death → obesity → unhealthy eating habits
elementary school children in England Where does dinner come from? A box. The freezer. http://www.youtube.com/watch?v=cu8cuM7e5SE 4:29 – 5:39 judging the circumstances??
→ supermarkets fresh food → fast-food → highly processed food
“Standard American Diet” – it is truly SAD to make changes in our lifestyles is unavoidable … but how to start these changes? “I came here to start food revolution.” → a five to seven years project
focus on the following aspects: → food revolution in education – teach children about food → buy proper and fresh food from local growers → develop skills to cook “food ambassadors” free cooking lessons → fast food-industry without excess of fat, sugar and salt
“My wish is for you to help a strong sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity.” (Jamie Oliver) meets resistance people don’t want to be helped “Don’t judge me!”