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airLED 1 st PEER REVIEW WORKSHOP Budapest , 3 rd -5 th June 2013

airLED 1 st PEER REVIEW WORKSHOP Budapest , 3 rd -5 th June 2013. How to attract investors to airport regions Wojciech Jarczewski Maciej Huculak. INSTITUTE OF URBAN DEVELOPMENT KRAKÓW , UL. CIESZYŃSKA 2. Pro-investment success factors.

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airLED 1 st PEER REVIEW WORKSHOP Budapest , 3 rd -5 th June 2013

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  1. airLED 1st PEER REVIEW WORKSHOP Budapest, 3rd-5thJune 2013 How to attractinvestors to airport regions Wojciech JarczewskiMaciej Huculak INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  2. Pro-investment successfactors • 1. Importance of cities and regions in the pro-investment activities • 2. Strategic planning of pro-investment activity • 3. Pro-investment offers as a part of the development strategy • 4. SpecjalEconomicZones • 5. Pro-investment promotion • 6. Negotiations and services for investors • 7. Embeddedness and after care policy • . INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  3. Pro-investment successfactors • Importance of cities and regions in the pro-investment activities • Airport regions - pro-investment growth machine • (investors in metropolitan areas) • Imortance of pro-investment vision • (local and regional authority) INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  4. Pro-investment knowledge (know-how), money, technology Available on the market There must be a desire (in the hearts and heads) of local and regional authorities Pro-investment vision (real desire to attract investors)

  5. Pro-investment successfactors • 2. Strategic planning of pro-investment activity • analysis, • objectives, • instruments, • activity, • monitoring and evaluation INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  6. Pro-investment successfactors • 3. Pro-investment offers as a part of the development strategy • master plan, • real estate, • features of offers, • pricing, • tax incentives INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  7. Property Price Master plan Transport accessibility Ownership Infrastructure Taxincentives

  8. Pro-investment successfactors • 4. SpecjalEconomicZones • Is it necessaryinairport regions? • Where available, it is necessary! INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  9. Pro-investment successfactors • 5. Pro-investment promotion • - promotion as part of the place marketing, • promotion strategies, • indirect promotion, • direct promotion, • image of cities and regions, • the effectiveness of promotional activities INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  10. Pro-investment successfactors • 6. Negotiations and services for investors • negotiation, • professional service, • cultural differences INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  11. Pro-investment successfactors • 6. Embeddedness and after care policy • after care post-investment policy, • embeddedness, • support from local and regional authorities INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  12. Pro-investment successfactors • 7. Embeddedness and after care policy • after care post-investment policy, • embeddedness, • support from local and regional authorities INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  13. Pilot implementation:Success of pro-investment • policies Niepołomice (Krakow Metropolitan Zone) INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

  14. Pilot implementation I. • Success of pro-investment policiesNiepołomice Institute of Urban Development 30-015 Kraków, ul. Cieszyńska 2 www.irm.krakow.pl

  15. Niepołomice Small town (20 thousand inhabitants) in the Krakow Metropolitan Area

  16. Niepołomice 1990 • The bankruptcy of all five major companies • Loss of jobs in companies in Krakow (especially in the steel mill) • Unemployment is around 30 Niepołomice 2010 • 60 new companies (including Coca Cola, MAN and Royal Canin) • 470 million USD investment • 4.6 thousand new jobs • 3% unemployment

  17. Population dynamics in chosen Małopolska municipalities 1996-2008 Słomniki Skała Proszowice Krzeszowice Niepołomice Kraków Wieliczk. Skawina Bochnia Św. Górne Dobczyce Sułkowice Myślenice

  18. FDI in Małopolska Region FDI in Malopolska City of Niepołomice – Thehighestconcetration of FDI per capita In Małopolska Source: Inwestycje zagraniczne … (2009)

  19. Niepołomice Industrial Zone Labor Market N = 2033 employees 45% of total NIZ employment

  20. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important key Ownership of land

  21. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important key Buying a brownfield Ownership of land

  22. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important key Local Spatial Development Plan Buying a brownfield Ownership of land

  23. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important key Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  24. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  25. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important v ery important The city as an investor key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  26. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors important important Cooperation with multiple partners v ery important The city as an investor key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  27. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice successfactors The high position of mayor important important Cooperation with multiple partners v ery important The city as an investor key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  28. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Coca-Cola and MAN Niepołomice successfactors The high position of mayor important important Cooperation with multiple partners v ery important The city as an investor key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  29. INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Pro-investment  promotion Coca-Cola and MAN Niepołomice successfactors The high position of mayor important important Cooperation with multiple partners v ery important The city as an investor key Technical infrastructure Repair of the great royal castle Local Spatial Development Plan Buying a brownfield Ownership of land

  30. airLED 1st PEER REVIEW WORKSHOP Budapest, 3rd-5thJune 2013 How to attractinvestors to airport regions Wojciech JarczewskiMaciej Huculak INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2

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